Senior Product Manager, B2C

MISTER MOBILE HOUGANG PTE. LTD.; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A leading mobile service provider in Singapore is seeking a Product Lead to shape B2C e-commerce platforms and support internal systems integrations. The role will drive digital growth, enhance customer acquisition and retention, and work collaboratively with various teams. Ideal candidates will have over 5 years of relevant experience and a strong grasp of customer-driven product management and WooCommerce.

Qualifications

• 5+ years of Product Management experience in e-commerce or digital products.
• Hands-on experience with WooCommerce and related integrations.
• Skilled in managing product lifecycle with customer-centric approaches.

Responsibilities

• Manage end-to-end lifecycle of WooCommerce website.
• Collaborate with IT for internal systems enhancements.
• Translate business goals into product priorities and plans.

Skills

Product Management

E-commerce

Leadership

Agile methodology

Communication

Education

Bachelor's degree in Business Administration or related field

Tools

WooCommerce

ERP systems

CRM systems

Job description

About Us:

With 14 years in the industry, Mister Mobile is Singapore’s trusted leader in mobile services. Our vision is to empower people through technology and provide exceptional service. We offer top trade-in prices and rigorously inspected new and used devices. Our warm and friendly team fosters a culture of care and collaboration, ensuring that every customer experience is met with a personal touch. As a market leader in the mobile service provider industry, we have obtained ISO certification and CaseTrust accreditation as well as a Carousell InstantBuy Award. We have also received more than 15,000+ positive reviews on our services.

As a fast-growing company, we cultivate a collaborative and inclusive workplace. We prioritize employee development and uphold key values such as innovation, customer satisfaction, and teamwork while offering opportunities for career growth and mentorship.

Profile:

We are looking for an innovative Product Lead to take the lead in shaping our B2C e-commerce platforms (WordPress/WooCommerce) while also supporting the B2B Product Manager with internal systems and integrations.

In this role, you will be at the heart of our digital growth, driving customer acquisition, conversion, and retention across omni-channel touchpoints. You will ensure our platforms are scalable, reliable, and future-ready, while working closely with cross-functional teams to deliver impactful solutions that elevate both customer and business experiences.

Key Responsibilities:

1. B2C E-Commerce Product Ownership

• Manage the end-to-end lifecycle of our WooCommerce website, including UX/UI optimization, product listings, checkout, and omni-channel integrations.
• Partner with marketing, design, and operations to ensure product features and user journeys are well supported and optimized.
• Run growth experiments and continuous iterations to improve conversion and retention.

2. Internal Systems & Integrations

• Work with and support the B2B Product Manager, ensuring deliverables are aligned with business goals and delivered effectively.
• Collaborate with the IT team on enhancements to internal systems, making sure workflows for sales, invoicing, inventory, and business accounts remain efficient and reliable.
• Actively gather requirements, priorities needs, and follow through with IT and business stakeholders to ensure integrations with the e-commerce platform are delivered effectively.
• Stay accountable for business outcomes by ensuring system initiatives support overall product goals and generate measurable impact.

3. Cross-Functional Product Delivery

• Translate business goals into clear product priorities and execution plans, collaborating with IT, retail, marketing, and operations teams.
• Drive sprint planning, backlog management, and testing processes with the IT team and external vendors.
• Share progress, insights, and recommendations with stakeholders to maintain alignment and transparency.

4. Data-Driven Product Strategy

• Define and track KPIs for e-commerce and internal systems to monitor performance and customer journeys.
• Use customer insights, competitive benchmarks, and market research to refine product roadmaps.
• Encourage experimentation, iteration, and customer-centric design thinking across initiatives.

5. Team Development & Enablement

• Coach and support product team members, helping them develop skills while ensuring alignment with company goals and release standards.
• Encourage knowledge sharing and build stronger product management practices across the team.

Requirements:

• Bachelor’s degree in Business Administration, Management, Information Systems, or Computer Science, or a related field.
• At least 5+ years of Product Management experience in e-commerce, retail, or digital products, delivering impactful outcomes.
• Hands-on experience with WooCommerce and exposure to internal ERP/CRM systems, including integration with sales, operations, and inventory.
• Skilled in managing the full product lifecycle, applying customer-centric, data-driven, and design-thinking approaches.
• Strong communication and leadership skills, able to influence stakeholders and cross-functional teams at all levels.
• Experience working in Agile environments, including sprint planning and backlog management.
• Passion for retail and creating exceptional product experiences, with an ownership mindset to tackle challenging objectives.
• Proficiency in Mandarin is advantageous.