Senior Performance Marketing Specialist (2-year contract, convertible to permanent)

VESYNC (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in the e-commerce sector is seeking a Senior Performance Marketing Specialist. In this newly created role, you'll manage global ad campaigns, develop strategies, and collaborate with teams to drive marketing success. Join us to make a meaningful impact in a dynamic environment.

Qualifications

• At least 2 years of paid advertising experience with major platforms.
• Hands-on with Google Ads, Meta Ads, and TikTok Ads.
• Comfortable working across Eastern and Western cultures.

Responsibilities

• Manage ad campaigns on global platforms, optimizing performance.
• Develop advertising strategies, allocate budgets effectively.
• Monitor performance data and adjust strategies accordingly.

Skills

Data-driven

Campaign Management

Ad Optimization

Education

Bachelor’s degree in marketing, advertising, business, or related field

Tools

Google Ads

Meta Ads

TikTok Ads

Job description

Join us in this newly created role as a Senior Performance Marketing Specialistand make your mark in a growing regional team.

What You’ll Do

· Manage the company's ad campaigns on global platforms (Google, Meta, TikTok, etc.), taking full ownership of paid advertising performance

· Develop advertising strategies and plans, allocate budgets effectively, and optimize campaign pacing

· Generate ad creatives and copy based on product features and collaborate with Creative Team to produce high-performing ad assets

· Monitor campaign performance, analyze data insights, and promptly optimize underperforming strategies

· Collaborate closely with the marketing and sales operations teams, adjusting strategies based on product cycles and data feedback

· Take on additional duties and projects assigned to support the team and business objectives

Who You Are

· Bachelor’s degree in marketing, advertising, business, or related field

· At least 2 years of paid advertising experience, including hands-on experience with Google Ads, Meta Ads, and TikTok Ads. Familiar with major campaign types and the functionalities of Google and Meta platforms, especially as applied to the e-commerce industry.

· Data-driven: Able to identify key metrics for paid media success, possesses a keen eye for data analysis, and knows how to leverage data to optimize campaign performance.

· Result-oriented and capable of independently tracking core KPIs such as ROI, developing campaign strategies based on performance metrics

· Comfortable working with international teams across both Eastern (China) and Western (U.S., EU) cultural backgrounds.

The successful candidate may have the opportunity to attend onboarding training in Shenzhen, China for 2 – 3 weeks

Interested candidates please email your detailed resume and indicate your current and expected salary.