Senior Performance Marketing Specialist

Uplers; Singapore; Remote; SGD 80,000 - 120,000; Full time

Job summary

Uplers is seeking a Performance Marketing Lead to drive data-driven campaigns across Google and social media platforms. With a focus on optimizing ROI and brand awareness, the ideal candidate will possess extensive experience in campaign management, analytical skills, and a passion for marketing in the fashion sector.

Qualifications

• 6+ years experience in performance marketing focused on paid search and social media.
• Analytical skills to leverage data for decision-making.
• Experience with Google Ads, Meta Ads, and conversion tracking.

Responsibilities

• Develop and execute campaigns on Google Ads and Meta.
• Conduct keyword research and optimize campaign targeting.
• Monitor campaign performance and make data-driven adjustments.

Skills

Google Ads

Meta Ads

CRO

GTM

Google Analytics

GA4

Instagram Ads

Tiktok Ads

Shopping Ads

Marketing automation

Campaign Optimization

Job description

Experience: 6.00 + yearsSalary: INR hidden_mobile-hidden_mobile / year (based on experience)Shift: (GMT+05:30) Asia/Kolkata (IST)Opportunity Type: RemotePlacement Type: Full time Permanent Position(*Note: This is a requirement for Uplers)What do you need for this opportunity Must have skills required:Google Ads, Meta Ads, CRO, GTM, Google Analytics, GA4, Instagram Ads, Tiktok Ads, Shopping Ads, marketing automation, Campaign OptimizationUplers is Looking for:We're seeking a results-oriented Performance Marketing Lead to join our dynamic team! You'll be responsible for creating and executing data-driven campaigns across Google Search Ads, Shopping Ads, Meta (Facebook & Instagram Ads), CRO and TikTok Ads. Your strategic vision and analytical skills will be crucial in driving brand awareness, lead generation, and revenue growth while optimizing spend and maximizing ROI.Key Responsibilities:Campaign Management: Develop and execute high-performing search and shopping campaigns on Google Ads, focusing on achieving client KPIs (key performance indicators). Manage and optimize Meta ad campaigns, tailoring strategies to each platform's unique audience and functionalities. Conduct thorough keyword research and utilize negative keywords to optimize campaign targeting and budget efficiency. Continuously monitor campaign performance, analyse data, and make data-driven adjustments to maximize ROI. Stay up-to-date on the latest Google Ads, Meta Ads, and TikTok Ads best practices and algorithm updates.Strategic Planning & Analysis: Collaborate with the creative team to build new age creative strategies aligned with client goals and business objectives. Conduct competitor analysis to identify opportunities and develop competitive advantage. Utilize A/B testing to optimize ad copy, landing pages, and campaign structures for maximized conversions. Provide regular performance reports that showcase campaign effectiveness and ROI.Research & Problem-Solving: Utilize a problem-solving approach to identify potential campaign roadblocks and recommend solutions. Conduct in-depth research to understand client KPIs and economic factors that might be impacting campaign performance. Stay informed about industry trends and adapt strategies based on market shifts.Qualifications: 6+ years of experience in performance marketing, with a focus on paid search advertising (Google Ads) and social media advertising, Indepth understanding of required technologies in Digital marketing Proven track record of successfully managing and optimizing paid advertising campaigns across Google Ads, Meta Ads and Pmax and lead gen 3+ Years with proven record in CRO A good understanding of GTM/GA to implement/test conversion tracking Strong analytical skills with the ability to interpret and use data to inform decision-making. Excellent communication and presentation skills to convey complex data insights to clients and stakeholders. A strategic mindset and a passion for exploring new trends and optimizing campaigns. Growth hacking mindset to scale the client business and delivery optimum return on media investment Experience with Google Analytics and other marketing analytics platforms. Experience with marketing automation tools. A passion for Fashion and understanding of its marketing landscape.How to apply for this opportunity Step 1: Click On Apply! And Register or Login on our portal. Step 2: Complete the Screening Form & Upload updated Resume Step 3: Increase your chances to get shortlisted & meet the client for the Interview!About Uplers:Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!,

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