Senior Performance Marketing Manager

Finnpartners; Singapore; On-site; USD 60,000 - 100,000; Full time

Job summary

A forward-thinking agency is seeking a Senior Performance Marketing Manager to lead data-driven B2B marketing strategies. This role involves managing digital campaigns across multiple platforms, optimizing performance, and delivering insights to clients. You will collaborate with creative teams, manage client relationships, and stay updated on the latest marketing trends. Join a vibrant team that values flexibility, creativity, and a fun working environment, where your contributions will make a significant impact on exciting projects for renowned global clients.

Benefits

Flexible working arrangements

Well-stocked pantry

Competitive salary package

Team bonding activities

Qualifications

• 8+ years of digital marketing experience in an agency, especially in APAC.
• Proven experience in planning and executing digital campaigns across various platforms.

Responsibilities

• Provide data-driven insights and strategic advice to clients.
• Plan and manage various digital marketing campaigns to meet performance metrics.

Skills

Digital Marketing

Data Analysis

Campaign Management

Client Relationship Management

Project Management

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

SEMrush

DV360

Campaign Manager

Data Studio

Job description

We are looking for a Senior Performance Marketing Manager (6-month maternity cover) to join our Integrated Marketing team. If you are passionate about using data to drive B2B marketing and communications strategies, you might be the person we are looking for.

Finn Partners Singapore is an integrated marketing agency, offering a full suite of B2B communication services spanning public relations, digital marketing, content marketing, marketing analytics and insights, and social media marketing.

Responsibilities:

1. Provide data-driven research, insights, and strategic advice to clients to help them achieve their marketing objectives
2. Plan and manage paid search, social, programmatic, ABM, content syndication, and nurture campaigns to meet key performance metrics
3. Manage and own client relationships and identify opportunities for upsell and cross-sell of our services
4. Plan media budgets, analyze, and recommend modifications to ad spends
5. Collaborate with content and creative teams to develop relevant ads for campaigns, and guide A/B testing to identify what works best
6. Work with our marketing operations team to optimize campaign performance to improve return on investment, and achieve efficient Cost per Acquisition (CPA)
7. Analyze and report on the performance of digital marketing campaigns
8. Test new digital platforms and stay abreast of the latest trends and developments in digital/performance marketing

Qualifications:

• At least 8 years of regional digital marketing experience in an agency
• Proven experience in planning and setting up digital marketing campaigns in APAC (experience in China, Korea, and Japan markets is an advantage)
• Experience in setting up campaigns on platforms such as LinkedIn, Facebook, Instagram, Twitter, Google, Yahoo, WeChat, Baidu, Weibo, Naver, etc.
• Google certification with hands-on experience in tools like DV360, Search 360, Campaign Manager, Data Studio, Google Analytics, SEMrush, etc.
• Strong research and analytics skills with a love for data
• Good understanding of the latest digital/performance marketing techniques, tools, and metrics
• Strong project and team management skills with the ability to identify, manage, and resolve issues
• Goal-oriented, ‘can-do’ attitude
• Excellent written and verbal communication skills
• Quick reflexes and out-of-the-box thinking mindset
• Most importantly, a deep care for the work they do, aiming for excellence and client satisfaction

Our team values:

• FINN-ishing early once a month to rest, relax, and recharge
• Flexible working arrangements (hours, locations, outfits)
• A competitive salary package
• A well-stocked pantry
• Lots of fun, laughter, and love

Why work with FINN?

Work hard. Have fun. No drama. We are the most un-agency agency you will ever work for.

FINN offers the best of both worlds — the heritage of a homegrown agency, plus a global network spanning 35 cities. We’re proud of our 1,800-strong team around the world and believe (relentlessly) in the work we do.

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