Senior Paid Media Manager

Jellyfish Singapore; Singapore; On-site; SGD 35,000 - 60,000; Full time

Job summary

A leading global digital marketing agency is seeking a Paid Media Specialist to enhance their Paid Media team. This role involves managing Paid Social accounts, optimizing campaigns, and collaborating with cross-functional teams to achieve client goals. Candidates with 2-5 years of relevant experience are encouraged to apply, focusing on skills and attributes rather than traditional degrees.

Qualifications

• 2-5 années d'expérience en gestion de campagnes Paid Social.
• Expérience avec des plateformes telles que LinkedIn, Meta, TikTok.
• Connaissance en stratégie B2B en marketing digital.

Responsibilities

• Gérer et optimiser des campagnes sur différents réseaux sociaux.
• Collaborer avec des partenaires numériques pour améliorer les plans média.
• Produire des rapports et fournir des analyses de performance des campagnes.

Skills

Paid Social campaign management

Digital marketing

Data analysis

Client communication

Problem solving

Tools

Google Analytics 4 (GA4)

Firebase

AppsFlyer

Job description

Company Description

At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Job Description

Reporting to our Paid Media Director, you will create impact within our Paid Media team. You'll contribute to guiding media performance and account growth. Your main responsibilities will include activation and optimisation, reporting and insights, testing and data analysis, and client communication across large accounts.

Your primary responsibilities will include:

1. Collaborate with the appointed digital partner to ensure processes, frameworks and KPIs relating to Paid Social are up to date following the growing use.
2. Work in partnership with directors and heads of other departments and divisions to ensure adherence to best practice in all areas.
3. Work with data, planning and other media teams to understand how Paid Social integrates with other media formats and channels.
4. Collaborate with data suppliers and third-party data experts to contribute to data visualisation and presentation.
5. Identify opportunities to improve Paid Social media plans and processes, working with digital partners to agree on the best approach.
6. Design, deploy and manage campaigns on various social networks and perform or assist in campaign validation and audits.
7. Develop Paid Social media strategies aligned with client goals to achieve KPIs.
8. Utilise audits and research to deliver insight-driven strategies.
9. Lead campaign meetings (internal and client-facing), representing the social team and providing strategic support.
10. Analyse campaign performance and identify opportunities to exceed expectations and KPIs.
11. Provide social media training to teams and clients.
12. Produce reports, studies, and presentations adhering to Jellyfish brand standards.
13. Stay informed about industry trends and new technologies in social media, analytics, and digital marketing.
14. Collaborate with other media channels to build audience-focused media plans.
15. Lead campaign strategy, research marketing channels, analyse competitors, and adopt a test-and-learn approach.
16. Manage all activities and processes for campaign creation and execution.
17. Manage relationships with partners, communicating strategy, budgets, and performance.

Qualifications

• 2-5 years' experience in Paid Social campaign management.
• Experience managing Paid Social accounts, especially LinkedIn, Meta, TikTok, Snap, etc.
• Experience managing complex media budgets.
• Certifications in Meta media buying or planning (desirable).
• Experience with GA4, Firebase, & AppsFlyer (desirable).
• Experience with B2B campaign strategy.
• Knowledge of digital marketing, automation, and strategy.

Core attributes include:

• Client-centric: Building long-term relationships and adding value.
• Process Improvement: Seeking and implementing solutions.
• Team Collaboration: Valuing diverse contributions and working together.
• Problem Solving: Collaborating to evaluate options and find solutions.

Note: We focus on skills, expertise, and behavioral attributes over years of experience and traditional degrees. If you're eager to join our collaborative team, apply today with your resume in English.