Senior Media Planning Manager

EssenceMediaCom; Singapore; On-site; USD 60,000 - 100,000; Full time

Job summary

An innovative global communications agency is seeking a Senior Media Planning Manager to lead dynamic Demand Generation initiatives. In this pivotal role, you will develop and execute multi-channel campaigns while optimizing performance and managing client relationships. Collaborate with talented teams to drive impactful media strategies that enhance brand reach. This is a unique opportunity to work with top B2B brands and be part of a collaborative, data-driven environment. If you're passionate about media planning and demand generation, this role offers the chance to grow your expertise and make a significant impact in the industry.

Benefits

Competitive salary and benefits

Professional development opportunities

Collaborative work environment

Innovative team culture

Qualifications

• 4-6 years in media planning or demand generation within a media agency.
• Strong understanding of B2B demand generation and ABM strategies.

Responsibilities

• Develop and execute data-driven Demand Gen media strategies.
• Collaborate with cross-functional teams for integrated campaign execution.

Skills

Media Planning

Digital Marketing

Demand Generation

B2B Marketing

Client Management

Analytical Skills

Team Management

Education

Bachelor's Degree in Marketing or related field

Tools

Google Ads

LinkedIn Ads

Programmatic Platforms

Martech Tools

Job description

Title: Senior Media Planning Manager

Location: Singapore

Position Type:Permanent

About Media Futures Group:

Media Futures Group (MFG) is a bespoke team within GroupM made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by EssenceMediacom and other constituent parts of GroupM around the world.

About EssenceMediacom:

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth.

About the role

We are looking for a dynamic and strategic Planning Senior Manager to lead Demand Generation (Demand Gen) media planning initiatives. This role requires a deep understanding of B2B marketing, performance media, and demand generation strategies, including Content Syndication, Events, Webinars, Telemarketing, and other lead-generation tactics. The ideal candidate will be responsible for developing and executing multi-channel demand-generation campaigns, optimizing performance, and collaborating with cross-functional teams while managing client relationships effectively.

Key Responsibilities:

• Develop and execute data-driven Demand Gen media strategies that align with client business goals.
• Lead media planning across various Demand Gen channels, including Content Syndication, Events, Webinars, Email Marketing, and Telemarketing.
• Collaborate with cross-functional teams, including creative, analytics, and client servicing, to ensure integrated campaign execution.
• Drive co-marketing initiatives with strategic partners to enhance brand reach and lead-generation efforts.
• Leverage AI and automation tools to improve campaign efficiency, audience targeting, and lead quality.
• Analyze campaign performance, provide insights, and recommend optimization strategies to improve ROI.
• Develop and execute ABM (Account-Based Marketing) strategies, leveraging data-driven insights to engage high-value accounts.
• Drive audience strategy and segmentation, leveraging first-party and third-party data for effective targeting.
• Stay updated on the latest B2B marketing trends, media innovations, and best practices to enhance campaign effectiveness.
• Manage client relationships, acting as the primary point of contact to understand their business challenges and propose tailored solutions.
• Work closely with media vendors and partners to ensure the seamless execution of demand-generation campaigns.
• Develop and present strategic recommendations, performance reports, and insights to internal teams and clients.
• Lead and manage a team, providing mentorship, guidance, and support to enhance their skills and performance.
• Train, and develop team members, fostering a culture of continuous learning and professional growth.

Qualifications & Skills:

• 4-6 years of experience in media planning, digital marketing, or demand generation within a media agency or relevant industry.
• Strong understanding of B2B demand generation, lead generation, and account-based marketing (ABM) strategies.
• Hands-on experience with Content Syndication, Event Marketing, Webinars, Email Marketing, Telemarketing, and Digital Demand Gen strategies.
• Knowledge in Google Ads, LinkedIn Ads, Programmatic Platforms, and Martech tools.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Proven experience in client management, with excellent communication and presentation skills.
• Experience with budget management, forecasting, and performance tracking.
• Experience in managing budgets and vendors to deliver effective marketing programs at scale.
• Experience managing multiple stakeholders across concurrent campaigns.
• Passion for innovation, data-driven marketing, and continuous learning in the media landscape.
• Demonstrated experience in team management, including mentoring, performance evaluation, and professional development.

Why Join Us?

• Work with top B2B brand and drive impactful media strategies.
• Be part of a collaborative, innovative, and data-driven team.
• Opportunity to grow and enhance your expertise in demand generation marketing.
• Competitive salary and benefits, with professional development opportunities.

If you're passionate about driving business growth through media planning and demand generation, we'd love to hear from you! Apply now and be part of a team shaping the future of B2B marketing.

More about GroupM

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com

Follow @GroupMAPAC on Twitter

Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupmworldwide

About GroupM Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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