Senior Media Planning Executive

EssenceMediaCom; Singapore; On-site; USD 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking a dynamic individual to join their APAC Planning team. In this role, you will analyze data and develop creative strategies to enhance marketing campaigns. Your focus will be on driving engagement and measurable outcomes, ensuring alignment with broader strategies. With a strong emphasis on digital media, you will collaborate with various teams to foster customer loyalty and satisfaction. This is an exciting opportunity to work in a vibrant media environment, where your contributions will significantly impact business performance and client success.

Qualifications

• 2+ years of experience in digital media, advertising, or marketing.
• Strong analytical skills to draw insights from data.

Responsibilities

• Lead direct response planning for smaller markets.
• Monitor campaign performance and identify risks.

Skills

Digital Media Experience

Analytical Skills

Media Strategy

Organizational Skills

Interpersonal Skills

Attention to Detail

Marketing Knowledge

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business Management

Tools

Excel

Google Sheets

Job description

About Media Futures Group (MFG)

Google has consolidated its media agency partnership into WPP’s GroupM, building on the world-class digital work that Essence has delivered for Google for over 17 years. Media Futures Group (MFG) is a bespoke team committed to delivering a more strategic, creative, and integrated media approach to drive better business results.

The MFG team comprises top digital, offline, and integrated media experts working together to enhance media’s contribution to Google’s business. MFG is supported by EssenceMediacom and other parts of GroupM worldwide.

About the role

As a member of the MFG APAC Planning team, your responsibilities include analyzing data, thinking creatively, and developing innovative strategies to ensure marketing campaigns reach the right audience effectively. Since this is a Direct Response (DR)-led program, experience in DR planning is essential. Our focus is on driving engagement and delivering measurable outcomes that impact business performance. You will devise, propose, and recommend media strategies to attract and retain customers, fostering satisfaction and long-term loyalty.

Role & Responsibilities

1. Act as a key contact and lead DR planning efforts for smaller markets, ensuring alignment with broader strategies.
2. Develop and maintain accurate media forecasts, plans, and documentation.
3. Demonstrate a strong understanding of media, technology, and market trends affecting performance planning and client businesses.
4. Assist the Planning Manager in delivering learning agendas and preparing business reviews with a solid understanding of owned markets and marketplace dynamics.
5. Monitor campaign performance weekly, proactively identifying risks or areas needing intervention.
6. Support performance reporting with data-backed insights, collaborating with the activation team to ensure campaign health.
7. Identify and evaluate new vendors and partners, assessing their potential impact on business outcomes.

Desired background experience

• At least 2 years’ experience in digital media, advertising, or marketing.
• Bachelor’s degree in marketing or business management.
• High attention to detail and excellent organizational skills.
• Responsive, deadline-driven, with strong reasoning skills.
• Interpersonal and relationship management skills.
• Strong analytical skills; ability to analyze data, draw insights, and develop recommendations.
• Working knowledge of search, social, display, video, and/or programmatic media buying.
• Proficiency in Excel and Google Sheets (pivot tables, Vlookups, etc.).
• Interest in media strategy and planning.
• Active interest and understanding of digital marketing trends.

More about GroupM

GroupM leads and shapes media markets by delivering performance-enhancing media products and services powered by data and technology. Our global network enables collaboration across borders, offering opportunities for growth and innovation. We support our talent with the space, tools, and support to innovate and develop.

Discover more about GroupM at www.groupm.com. Follow @GroupMAPAC on Twitter and GroupM on LinkedIn: https://www.linkedin.com/company/groupmworldwide.

About GroupM Singapore

GroupM Singapore operates in a vibrant and rapidly evolving media environment. Despite being a small market, it hosts a dynamic media industry with a high proportion of multinational clients and renowned brands. It is an excellent place to develop a career in media investment.

GroupM is an equal opportunity employer that values diversity and inclusion. We celebrate individual differences and pride ourselves on creating an inclusive environment that reflects our global client base.