Senior Marketing Specialist (Promotion & Marketing)

TechM Solution Pte. Ltd.

We are seeking a highly experienced Senior Promotion & Marketing Strategist to optimize marketing tailored to the foreign exchange industry.

Key Responsibilities:

1. Create and execute advanced promotional strategies aligned with company goals and market trends.
2. Drive the development of integrated, multi-channel campaigns targeting retail FX clients.
3. Conduct comprehensive analysis of FX market trends, client behavior, and competitor activities to identify opportunities for differentiation and growth.
4. Use data-driven insights to refine campaign strategies and ensure a competitive advantage.
5. Oversee the end-to-end execution of marketing campaigns, ensuring timely delivery, consistency, and adherence to compliance standards.
6. Collaborate with the global marketing team and external partners to create impactful campaigns.
7. Analyze campaign performance metrics, including CPA, ROI, conversion rates, and user retention.
8. Continuously optimize campaigns to meet and exceed KPIs.
9. Lead collaboration with strategic partners to enhance campaign reach and effectiveness.
10. Negotiate terms to maximize ROI and drive user acquisition.
11. Provide guidance and mentorship to junior team members, fostering a culture of excellence and continuous improvement.
12. Lead brainstorming sessions and training to enhance team skills and creativity.
13. Prepare and deliver detailed campaign performance reports, offering actionable insights and recommendations.
14. Communicate strategy updates and results to senior management and key stakeholders.

Qualifications:

Bachelor’s or Master’s degree in Marketing, Business, Finance, or a related field.

Minimum 5+ years of experience in promotion and marketing, with at least 3 years in the FX financial services industry. Proven track record in leading high-impact campaigns and achieving measurable results.

Skills:

Deep understanding of forex trading, financial products, and target audience behavior. Exceptional leadership, project management, and communication skills. Strong analytical mindset with the ability to interpret complex data and translate it into actionable strategies.

Languages:

Fluency in English is required; proficiency in additional languages is a plus.