Senior / Marketing Officer

Valuence International Singapore Pte Ltd.; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A leading company in the luxury lifestyle industry is looking for a Senior Advertising Officer to enhance brand presence and customer engagement. This role involves driving marketing performance, managing external advertising agencies, and executing strategies locally and internationally, providing a unique opportunity in a dynamic work environment.

Benefits

Competitive salary with Annual Wage Supplement and bi-annual performance bonuses

5-day work week

Transport Allowance

Annual Leave starting at 15 days

Comprehensive medical insurance, annual health-screening

Career growth opportunities in a rapidly expanding global company

Qualifications

• 2+ years’ experience managing or directing external vendors or agencies.
• 3+ years’ digital marketing experience across multiple functions preferred.
• Strong analytical and strategic thinking capabilities.

Responsibilities

• Drive performance marketing to achieve KPIs including traffic and conversions.
• Manage and direct external advertising agencies and monitor key metrics.
• Plan and execute effective marketing tactics in collaboration with media agencies.

Skills

Google Ads

Social Media

Analytical Skills

Strategic Thinking

Tools

Google Analytics

Google Tag Manager

Heatmap Tools

Job description

Wholesaler of Luxury Lifestyle Brands | Rapid Global Expansion | Based in Singapore

Join a dynamic, fast-growing company in the luxury lifestyle industry with a diverse and vibrant workplace culture based in Singapore. We are seeking a Senior / Advertising Officer to drive marketing performance locally and across international markets. This role offers the opportunity to work closely with our Singapore team and advertising partners to accelerate brand presence and customer engagement.

[Key Responsibilities]

• Drive performance marketing to achieve KGI (ROI) and KPIs including traffic, web conversions, and customer visits.

• Manage and direct external advertising agencies:

  • Monitor key metrics such as keyword performance, ad group effectiveness, CTR, CVR, quality score, impression share, and match types.

• Plan and execute effective marketing tactics in collaboration with media agencies.

• Optimize across owned, earned, and paid media channels.

• Oversee the direction and creation of landing pages for ad campaigns.

• Develop and implement marketing strategies with thorough analysis, reporting, and PDCA (Plan-Do-Check-Act) cycles for continuous improvement.

• Manage short- and medium-term marketing schedules and deliverables.

• Collaborate with local and overseas teams to support business expansion.

[Requirement]

• Hands-on experience with Google Ads and Social Media (e.g., Meta, Lemon8, XiaoHongShu etc.)

• 2+ years’ experience managing or directing external vendors or agencies.

• 2+ years’ experience in market research and performance analysis.

• 3+ years’ digital marketing experience across multiple functions (SEM, SEO, content, etc.) preferred.

• Proficient in Google Analytics (GA), Google Tag Manager (GTM), and heatmap tools.

• Strong analytical and strategic thinking capabilities.

• Self-motivated with a proactive and enthusiastic attitude.

• Preferably open to occasional business travel, especially within the region.

[What We Offer]

• Competitive salary with Annual Wage Supplement and bi-annual performance bonuses

• 5-day work week

• Transport Allowance

• Annual Leave starting at 15 days

• Comprehensive medical insurance, annual health-screening

• Career growth opportunities in a rapidly expanding global company