Senior Marketing Manager, Singapore

International Flavors & Fragrances (Greater Asia) Pte Ltd; Singapore; Hybrid; SGD 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

IFF is a global leader in flavors, fragrances, food ingredients and health & biosciences. The role is based in Singapore, a hybrid role, offering opportunities to shape marketing strategy for Greater Asia across Big Home/Home Care categories.

You will translate global priorities into regional opportunities, build consumer insights, and collaborate with cross-functional teams to drive growth and portfolio innovation in a dynamic, multicultural environment.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, Consumer Insights or related discipline.
• Experience in Marketing, Category Strategy, Consumer Insights, Innovation or Brand Management.
• Strong understanding of Home Care consumers, brands and category dynamics.
• Experience in a regional or multi-market Asian role valued.
• Strong strategic thinking and ability to translate insights into opportunities.
• Excellent presentation, communication and stakeholder management skills.
• Comfortable in a cross-functional, matrixed organization.

Responsibilities

• Drive the Greater Asia marketing strategy for Big Home / Home Care.
• Translate global priorities into regional and local opportunities.
• Identify growth spaces across laundry, fabric care, air care and fragrance.
• Partner with Commercial teams to develop strategies for priority customers.
• Collaborate with Creative, Perfumery, R&D and Consumer Insights on portfolio development.
• Lead cross-functional leadership and strategic planning across Marketing and Sales.

Skills

Strategic thinking

Stakeholder management

Cross-functional leadership

Presentation skills

Market insights

Storytelling

Education

Bachelor’s or Master’s degree in Marketing/Business/Consumer Insights or related discipline

Job description

Job Summary

Are you inspired to contribute your expertise to a global leading Ingredients organization? IFF is a global leader in flavors, fragrances, food ingredients and health & biosciences. We deliver sustainable innovations that elevate everyday products. Harnessing the full emotional power of scent, driven by pioneering creativity, science, consumer expertise and a mindful approach to fragrance design. The role is based in Singapore (hybrid role). Be part of a creative, customer-focused and dedicated team where together we can achieve greatness and make a real impact. Your potential is our inspiration.

Where You’ll Make a Difference

Category Strategy & Growth Drive the Greater Asia marketing strategy for Big Home / Home Care, translating global priorities into relevant regional and local opportunities. Identify strategic growth spaces across laundry, fabric care, household cleaners, air care and home fragrance. Set clear category priorities based on consumer shifts, market dynamics, customer needs and emerging trends. Consumer, Market & Trends Build a strong understanding of consumers, markets, competitive dynamics and evolving Home Care behaviors across Greater Asia. Translate consumer insights, cultural shifts and emerging trends into actionable category and innovation opportunities. Develop compelling trend narratives and thought leadership that strengthen customer conversations and category positioning. Customer & Commercial Partnership Partner with Commercial teams to develop strategies and growth opportunities for priority customers. Translate customer challenges and ambitions into differentiated fragrance, innovation and consumer propositions. Lead marketing contributions to customer presentations, workshops, business reviews and strategic planning. Innovation & Portfolio Development Partner with Creative, Perfumery, R&D and Consumer Insights teams to develop relevant innovation platforms and fragrance portfolios. Identify white-space opportunities and build innovation pipelines against emerging consumer and customer needs. Connect fragrance, sensorial experiences, benefits and technologies into commercially relevant customer solutions. Regional & Cross-Functional Leadership Act as a strategic connector across Marketing, Commercial, Creative, Perfumery, Consumer Insights, R&D and Innovation. Balance regional scale with local-market relevance across the diverse Greater Asia landscape. Influence stakeholders and mobilize cross-functional teams around key category, customer and growth priorities.

What Makes You the Right Fit

Bachelor’s or Master’s degree in Marketing, Business, Consumer Insights or a related discipline. Significant experience in Marketing, Category Strategy, Consumer Insights, Innovation or Brand Management, ideally within fragrances, FMCG, Home Care or adjacent consumer industries. Strong understanding of Home Care consumers, brands and category dynamics. Experience working in a regional or multi-market Asian role would be highly valuable. Strong strategic thinking with the ability to translate insights into commercially relevant opportunities. Confident in developing and delivering presentations to customers and senior stakeholders. Strong storytelling capability, particularly in turning complex consumer, market and technical information into compelling narratives. Comfortable working in a highly cross-functional and matrixed organization. Strong business and commercial acumen. Excellent communication, influencing and stakeholder-management skills.

How Would You Stand Out?

Capability to drive a clear and compelling regional strategy for the Big Home category. Creative with a strong innovation mindset Able to connect strategy with execution Track record of building differentiated marketing strategy that delivers commercial impact. Strategic mindset to identify white spaces and growth opportunities and across regional markets.

Why Choose Us?

An inspiring and dynamic international working environment. Opportunity to shape marketing direction, accelerate innovation and drive meaningful business impact. The opportunity to work in a diverse, multidisciplinary team with passionate and talented professionals. We are a global leader in taste, scent, and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex, or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability. Visit IFF.com/careers/workplace-diversity-and-inclusion to learn more At IFF, we make joy through science, creativity and heart. As the global leader in flavors, fragrances, food ingredients, health and biosciences, we deliver groundbreaking, sustainable innovations that elevate everyday products – advancing wellness, delighting the senses and enhancing the human experience. We value an inclusive, creative workplace where all individuals can thrive and do their best work. We consider all qualified candidates equally and based on merit, without regard to religion, ethnicity, national origin, race, age, veteran status, gender identity or expression, sexual orientation or disability.