Senior Marketing Manager - APAC

Pixi Inc.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

Pixi Inc., a rapidly growing beauty brand, is looking for a creative Senior Marketing Manager – APAC to elevate brand visibility and lead impactful marketing strategies. This role demands deep expertise in the regional influencer ecosystem and a passion for storytelling, with responsibilities spanning events, PR, and campaign management. If you're a marketing leader who thrives in dynamic environments, apply now!

Qualifications

• 7+ years in beauty, fashion, or lifestyle marketing focused on influencer marketing, events, or PR.
• Proven success in enhancing brand visibility across APAC.
• Strong agency and partner management experience.

Responsibilities

• Lead brand awareness and visibility efforts across APAC.
• Own strategy and execution of regional events and influencer campaigns.
• Manage PR agency partnerships and localise global messaging.

Skills

Influencer Marketing

Project Management

Creative Execution

Brand Visibility

Job description

Our Company

As one of the fastest-growing independent beauty brands, Pixi Beauty has built a global reputation for high-performance, skin-loving products that enhance natural beauty. With an expanding footprint across Asia-Pacific, we are now seeking a bold and creative Senior Marketing Manager – APAC to lead brand awareness, events, and influencer strategies across the region.

The Role

This role is instrumental in making Pixi the most visible and talked-about beauty brand in every APAC market. You will lead regional brand-building through high-impact consumer events, influencer and affiliate activations, PR storytelling, and strategic collaborations. The ideal candidate is a marketing leader with deep expertise in regional influencer ecosystems, earned media, and experiential campaigns. You should be a master of brand visibility—both online and offline—who thrives in a fast-paced, high-growth environment.

Key Responsibilities

Brand Awareness & Regional Visibility

• Champion Pixi’s visibility across APAC by driving best-in-class events, press coverage, and influencer collaborations in every market.
• Develop and execute a regional brand awareness strategy focused on consumer-facing impact, storytelling, and cultural relevance.
• Ensure Pixi has a consistent, elevated, and locally relevant presence across all markets—both digitally and in real life.
  
  

Events & Experiential Campaigns

• Own the strategy, planning, and execution of regional events including media previews, influencer trips, retailer activations, pop-ups, and trade shows.
• Collaborate with local partners, agencies, and retailers to ensure flawless and on-brand execution.
• Build Pixi’s reputation through immersive, creative, and highly shareable experiences.
  
  

Influencer & Affiliate Marketing

• Lead the APAC influencer and affiliate strategy across micro and macro tiers, ensuring targeted, authentic, and measurable campaigns.
• Manage end-to-end campaign development, from influencer selection and seeding to content approval and performance tracking.
• Build long-term relationships with creators who align with Pixi’s brand values and drive impact in key markets.
  
  

Public Relations & Brand Storytelling

• Manage PR agency partners and internal resources to secure top-tier coverage, media reviews, and founder storytelling across APAC.
• Localise global launches and messaging to resonate with local press and consumers.
• Secure consistent brand coverage in both digital and traditional media to reinforce Pixi’s positioning and product leadership.
  
  

Cross-functional Leadership & Collaboration

• Work closely with the Sales, Digital, Education, and Product teams to ensure fully integrated campaigns across markets.
• Partner with global marketing and creative teams to adapt brand assets for APAC while protecting brand integrity.
• Lead and mentor junior marketing team members and manage agencies and freelancers as needed.
  
  

Performance, Reporting & Optimisation

• Set clear KPIs across influencer, PR, and event campaigns, and continuously track, analyse, and optimise performance.
• Deliver monthly and quarterly reports with actionable insights for leadership.
• Maintain clear budgets and ensure all activities deliver strong brand ROI.
  
  

What We Are Looking For

• 7+ years of experience in beauty, fashion, or lifestyle marketing with a focus on influencer marketing, events, or PR.
• Proven success building visibility and brand love across APAC markets.
• Deep understanding of regional media, influencer, and cultural trends.
• Strong agency and partner management experience.
• Excellent project management skills and creative execution.
• Highly entrepreneurial and energised by making things happen in new, fast-growing markets.
• Based in Singapore with willingness to travel regionally for events and activations.