Senior Marketing Manager – $7,500 / F&B / West

Onsite

Responsibilities:

• Brand Development:
• Lead all marketing efforts related to brand development, ensuring strategies drive stronger sales outcomes.
• Design and implement a comprehensive brand strategy aligned with company goals to maintain a strong market presence.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Evolve the brand identity to remain competitive and relevant in the market.
• Define brand positioning, messaging, and value propositions tailored to target audiences.
• Ensure consistent brand representation across all marketing channels and touchpoints.
• Oversee the creation of brand assets, including taglines, visual elements, guidelines, and templates, and monitor campaign performance for optimization.
• Develop and execute marketing campaigns to drive customer engagement, sales, and brand loyalty.
• Brand Communication:
• Plan and implement integrated marketing campaigns to effectively communicate brand messages.
• Create compelling content for advertising, websites, email campaigns, and print materials.
• Monitor campaign performance and apply data-driven insights to enhance results.
• Brand Partnerships:
• Identify and establish strategic partnerships to enhance brand visibility and reach new audiences.
• Negotiate and manage collaborations with influencers, organizations, and other brands to amplify brand messaging and drive awareness.
• Data Analysis:
• Analyze customer data and marketing metrics to track campaign performance and measure the impact of brand and CRM initiatives.
• Identify patterns and trends to optimize marketing strategies and improve ROI.
• Leverage insights to make data-driven decisions for campaign enhancement.
• Budget Management:
• Develop and oversee budgets for brand development and CRM marketing efforts.
• Allocate resources efficiently to achieve maximum ROI and meet business objectives.
• Track expenses and ensure adherence to budgetary guidelines.
• Cross-functional Collaboration and Other Duties:
• Work closely with other departments to align marketing initiatives with overarching business goals.

Requirements:

• Minimum Degree or above in Marketing, Business or a related field.
• At least 7 years working experience in F&B or related industries.
• Able to work independently with minimal supervision.
• Strong analytical skills.
• Strong knowledge in CRM and related matters.
• High level of adaptability, resilience, and the ability to thrive in a fast-paced environment.

Interested candidates who wish to apply for the advertised position, please click on “Apply”. We regret that only shortlisted candidates will be notified.

EA License No.: 01C4394 (PERSOLKELLY Singapore PTE LTD)

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