Senior Marketing Manager

APX Luxury; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

APX Luxury is seeking a Senior Marketing Manager in Singapore to spearhead innovative brand campaigns and editorial partnerships. The role requires close collaboration with the sales team to craft compelling content solutions, advertorials, branded content, and events that engage our readers and advertisers.

The successful candidate will manage campaigns, nurture KOL relationships, and drive brand partnerships while staying ahead of market trends and consumer insights.

Qualifications

• 4+ years in digital media/creative marketing in Singapore.
• Experience creating events and partnerships.
• Ability to collaborate with sales on campaigns and proposals.
• Strong written and verbal communication skills.
• Knowledge of luxury/lifestyle brand landscapes is a plus.

Responsibilities

• Develop an integrated marketing plan (IMC) to promote the brand.
• Generate ideas for brand campaigns and projects.
• Support Sales with ideation, client relationships, and revenue initiatives.
• Develop creative marketing strategy and brand solutions across campaigns.
• Oversee flagship campaigns, events, and budget allocations.
• Analyze campaign performance for optimization and growth.
• Establish partnerships with brands and influencers to build buzz and subscriptions.

Skills

Digital marketing

Brand partnerships

Campaign management

Content creation

KOL relations

Education

Bachelor’s degree in Communications/Journalism/Marketing

Tools

Photoshop

Illustrator

Premiere Pro

Job description

JOB DESCRIPTION

JOB TITLE: SeniorMarketing Manager

DEPARTMENT: Marketing

REPORTS TO: Managing Director

SUMMARY

APX Luxury is looking for a Senior Marketing Manager in Singapore. Reporting to the Managing Director of Singapore, the successful candidate will be responsible for developing new initiatives and creative brand campaigns that are engaging to our readers and advertisers. In addition, this position should be in close collaboration with the sales team to come up and create convincing content solutions, advertorials, branded content, and events. The Senior Marketing Manager will also establish and manage brand/editorial partnerships.

KEY RESPONSIBILITIES

• Develop a marketing communication plan (IMC / Online / Offline / On-Ground) to promote the brand


• Constantly generating ideas for new brand campaigns and projects


• Supporting the Sales Team on ideation, proposals, client relationship management, and revenue-generating initiatives


• Development of creative marketing strategy and implementation for our brands


• Development of brand solutions for advertisers in cooperation with other departments


• Oversee flagship campaigns/ events and budget allocation


• Analyse campaigns/activities’ performance for further optimization


• Partnership management, identify new potential target markets and brand partnerships, and develop tactics to reach them


• Identify opportunities for campaigns that will lead to an increase in revenue


• Establishing content and marketing partnerships with brand partners to generate buzz and drive the magazine’s subscriptions


• Establishing relations with KOLs and celebrities for collaborative projects and branding; bringing their faces onto the site


• Keeping up-to-date with consumer insights, competitor movements, and market situation to define opportunities and thread

QUALIFICATIONS

• Bachelor's Degree or Higher in Communications or Journalism, Media, Marketing, Business Administration, or related field.


• Keen interest, knowledge, and contacts in the world of lifestyle, particularly in fields of the local people and society


• Possess 4+ years’ experience in the digital media/creative marketing field in Singapore


• Creativity and drive to collaborate with the sales team to create successful campaigns


• Proven track record of creating events, partnerships, and creative brand campaigns


• Excellent verbal and written communication skills and an ability to communicate and present clearly at a high level.


• Creative, resourceful, detail-oriented, highly organized, and a good team player.


• The ability to work on multiple projects under pressure and to deadlines.

NICE TO HAVE

• Knowledge of premium and luxury brands in Singapore


• Existing relationships with luxury brands, upscale celebrities, and KOLs in the market


• Experience with event management, and general knowledge of photo and video editing software (Illustrator, Photoshop, Premiere Pro)


• Social media-savvy and always staying on top of trending topics in society


• Deep understanding of the complex and constantly evolving digital/traditional media landscape and consumers’ behavior.

About us

APX Luxury is one of Asia’s most vibrant and progressive independent media houses. Our portfolio includes a variety of successful regional publishing brands in lifestyle and luxury markets across Hong Kong, India, Malaysia, Singapore, and Thailand. Print publications include AUGUSTMAN, HELLO! Magazine Thailand, Prestige, and PIN Prestige. Digital offerings include Lifestyleasia.com, Augustman.com, PrestigeOnline.com and PinPrestige.com.