Senior Marketing Manager

Avalara; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

Avalara is seeking a Marketing Specialist to lead growth initiatives in the APAC & India market. This role involves managing the marketing team, executing regional programs, and collaborating with sales leadership to achieve revenue goals. The ideal candidate brings over 12 years of experience in B2B/SaaS marketing.

Benefits

Compensation package

Paid time off

Paid parental leave

Health benefits (private medical, life, disability insurance)

Qualifications

• 12+ years of marketing experience in B2B/SaaS.
• Experience with SDR/BDR and field sales teams.
• Hands-on experience with MarTech stack.

Responsibilities

• Manage and deploy the entire marketing mix for the APAC & India market.
• Promote relationships across the business and collaborate with Sales teams.
• Drive lead generation through digital channels and events.

Skills

B2B/SaaS

Demand Generation Marketing

Field Marketing

Account-Based Marketing

Lead Generation

Collaboration

Tools

Google Marketing Platform

Salesforce

Eloqua

Social Ads

Job description

What You'll Do

You will be a Marketing specialist leading our growth in the APAC & India Market. Be associated with the execution of all regional marketing programs that lead to pipeline acquisition and growth. This means supporting the accomplishment of revenue targets across all our market segments. This is not a remote position.

What Your Responsibilities Will Be

• You and your team will manage and deploy the entire marketing mix for your region.
• You are to promote great relationships across the business, especially partnerships with Sales leadership and teams.
• Cover many marketing activities such as Field Marketing, coordinating with Content, Partner, and Product Marketing teams.
• You will report to the Director, Marketing.

What You'll Need to be Successful

• Bring 12+ years of proven experience in B2B/SaaS, enterprise, or demand generation marketing in high-growth software companies, SaaS companies, and leading teams.
• Demonstrated experience working with SDR/BDR and field sales teams to achieve growth in the India Market.
• Hands-on experience with MarTech stack (Google Marketing Platform (SA 360, Campaign Manager, DV 360), Social ads, Salesforce, Eloqua).
• Field Marketing experience, especially driving Lead Generation through Digital Channels and in-person events, with regional market experience.
• Oversee a team of marketers, third-party vendors, and partners.
• Well-versed in Account-Based Marketing programs, including development, understanding market intent, and execution to meet team goals.
• Experience supporting events, conferences, webinars, and partner events.
• Ability to report and communicate ROI, adjusting strategies based on insights.
• Ownership of the regional marketing budget, developing spending models aligned with pipeline targets and program activities.
• Collaborate with partners and peers to align plans, resources, and budgets.
• Willingness to travel as required.

How We'll Take Care of You

Total Rewards: In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness: Benefits generally include private medical, life, and disability insurance, varying by location.

Inclusive Culture and Diversity

Avalara supports diversity, equity, and inclusion, integrating them into our business practices and organizational culture. We have 8 employee-run resource groups with senior leadership sponsorship.

Learn more about our benefits by region here: Avalara North America

What You Need To Know About Avalara

We are Avalara, defining the relationship between tax and tech. With an industry-leading cloud compliance platform, processing nearly 40 billion customer API calls and over 5 million tax returns annually, we are a billion-dollar business. Our growth continues as we aim to be part of every transaction in the world.

We are bright, innovative, and disruptive, embodying our quirky spirit and optimistic mindset. Our culture empowers our people to win, with ownership and achievement at the core. Join us, and your career will be too. We are an Equal Opportunity Employer.