Senior Marketing Manager

IQPC; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

IQPC is seeking a Senior Marketing Manager to lead the development and execution of innovative marketing strategies aimed at increasing engagement for events across APAC. The role demands strong digital marketing skills, creativity, and the ability to manage multiple campaigns effectively, catering to both online and offline channels.

Qualifications

• Experience in digital and B2B marketing in APAC or SEA.
• Results-driven, self-motivated, and determined to succeed.
• Ability to forge long-term marketing partnerships.

Responsibilities

• Conduct detailed response analysis and formulate targeted marketing strategies.
• Manage key marketing channels including SEO, paid search, and social media.
• Report, analyze, and continuously optimize all marketing channels.

Skills

Creativity

Digital Marketing

SEO

Social Media Savvy

Negotiation

Education

Tertiary qualification in Marketing or Business

Job description

IQPC is looking for a highly motivated Marketing professional with online and offline marketing experience and a passion for driving results through innovation.

The Senior Marketing Manager covers the planning and execution of comprehensive marketing strategies to drive website traffic, generate leads, and ultimately attract attendees, guests, and sponsors to relevant digital and in-person events using a full range of direct and digital marketing channels across APAC.

The ideal candidate will be highly creative, up-to-date on the latest online media platforms, have knowledge in creating multi-channel marketing campaigns, be social media savvy, able to forge external partnerships, and possess exceptional written communication skills in English and strong organizational abilities.

Responsibilities:

• Conduct detailed response analysis and formulate targeted marketing strategies using our CRM system.
• Develop and implement online content marketing strategies focused on driving traffic to event websites and generating qualified inquiries.
• Manage key marketing channels including SEO, paid search, affiliate marketing, email marketing, and social media.
• Report, analyze, and continuously optimize all marketing channels.
• Forge long-term marketing partnerships with associations, publications, and social media influencers.
• Work closely with internal departments to achieve project objectives.

Requirements:

• Tertiary qualification in Marketing or Business.
• Experience in digital and B2B marketing in APAC or SEA.
• B2B marketing or related conference marketing experience preferred.
• Results-driven, self-motivated, and determined to succeed.
• Creative problem-solver and effective decision-maker.
• Strong negotiator who thrives under pressure and can meet tight deadlines.