Senior Marketing Manager

GOOD PHARMA DERMATOLOGY PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A consumer health product company in Singapore is seeking a Senior Marketing Manager to lead brand growth for Suu Balm. The role involves developing marketing strategies, mentoring a team, and managing campaigns across multiple platforms. Ideal candidates have 8–12 years of experience, a strong leadership background, and expertise in both digital and traditional marketing.

Qualifications

• 8–12 years of progressive marketing experience, including 4+ years in a senior leadership role.
• Proven track record of delivering brand growth.
• Expertise in digital and traditional marketing.

Responsibilities

• Develop integrated marketing strategies to drive brand visibility.
• Lead and mentor a marketing team.
• Manage marketing budgets effectively.

Skills

Leadership

Communication

Marketing Strategy

Data-driven Mindset

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

About the Company & Brand Background

Good Pharma Dermatology is a consumer health product company, which has commercialised several brands in its 12 years of operation. Its leading brand Suu Balm is a uniquely differentiated range of skincare products for people with dry, itchy, sensitive or eczema-prone skin developed at one of the world\'s leading dermatology hospitals – the National Skin Centre, Singapore.

Currently, Suu Balm has made its mark in over 10 countries focused on Asia, but now expanding further afield, with over 3 million units sold, growing at high double digits year on year. As we continue to experience remarkable growth and expansion, we warmly welcome talented and enthusiastic individuals to be part of our team.

Why join us?

We’re not just a skincare company - we’re a team that’s passionate about making a real difference in people’s lives. Here’s why working with us could be an exciting opportunity for you:

Senior Marketing Manager Opportunity

As a Senior Marketing Manager, we are seeking a dynamic and strategic person to lead Suu Balm’s brand growth and marketing excellence in Singapore. This role will be responsible for defining and executing the overall marketing strategy, driving brand equity, and leading a high-performing team to deliver business impact across multiple channels.

What you’ll get to do

• Develop and lead integrated marketing strategies to drive brand visibility, consumer engagement, and market share.
• Build and position the brand in a competitive FMCG landscape, leveraging consumer insights and market trends.
• Lead and mentor a marketing team, fostering innovation, collaboration, and performance excellence.
• Oversee end-to-end marketing campaigns across digital, traditional, retail, and experiential platforms.
• Manage marketing budgets effectively, ensuring measurable ROI and business growth.
• Partner with cross-functional teams (Sales, Product, Supply Chain, R&D) to deliver seamless go-to-market strategies and impactful product launches.

What you’ll need to succeed

• Min. Bachelor’s degree in Marketing, Business, or related field
• 8–12 years of progressive marketing experience, including 4+ years in a senior leadership role within FMCG.
• Proven track record of delivering brand growth and leading integrated marketing campaigns.
• Strong leadership, communication, and stakeholder management skills.
• Expertise in both digital and traditional marketing, with a data-driven and results-oriented mindset.