Senior Marketing Lead — Wildlife Destination Campaigns

Mandai Wildlife Group; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Mandai Wildlife Group is seeking a results-driven Marketing professional to lead local campaigns for Mandai Wildlife Reserve, driving attendance and revenue while elevating the brand across the Singapore market.

You will manage cross-functional teams, coordinate with agencies, and monitor budgets to optimize ROI. The role requires branding expertise, digital marketing proficiency, and strong stakeholder collaboration in a fast-paced environment.

Qualifications

• Degree in Marketing, Mass Communications or equivalent.
• 2+ years of relevant experience in Marketing or related disciplines.
• Proven experience in branding, consumer marketing, integrated marketing, digital marketing, project management and budget management.
• Proven capability to work with multiple stakeholders in a fast-changing environment.
• Demonstrates ability to adapt quickly and pivot strategies and plans.

Responsibilities

• Develop, manage and execute local campaigns and initiatives for Mandai Wildlife Reserve to establish it as a top local destination.
• Meet attendance and revenue goals for MWR.
• Grow love and loyalty for MWR among local residents and build advocacy.
• Conceptualise, plan and execute campaigns across earned, owned, and paid channels.
• Provide brand guardianship and build strong recall for Mandai brands.
• Collaborate with cross-functional teams to deliver campaigns and projects on time and within budget.
• Manage relationships with creative agencies, production houses, and media agencies to optimise campaigns.
• Monitor budgets to improve ROI and report campaign performance.
• Handle special projects as assigned.

Skills

Marketing strategy

Branding

Campaign planning

Digital marketing

Budget management

Stakeholder management

Education

Degree in Marketing, Mass Communications or equivalent

Job description

Mandai Wildlife Group is seeking a results-driven Marketing professional to lead local campaigns for Mandai Wildlife Reserve, driving attendance and revenue while elevating the brand across the Singapore market.

You will manage cross-functional teams, coordinate with agencies, and monitor budgets to optimize ROI. The role requires branding expertise, digital marketing proficiency, and strong stakeholder collaboration in a fast-paced environment.