Senior Marketing Executive (Team Lead Track)

QUAN SHUI WET MARKET & FRESH FOOD SUPPLIES; Singapore; Hybrid; SGD 80,000 - 100,000; Full time

Job summary

A local grocery business is seeking a Senior Marketing Executive to lead their marketing initiatives. This hybrid role requires a strategic thinker with 4-6 years of experience in FMCG or F&B sectors, responsible for developing integrated marketing campaigns and mentoring a team. Join to drive impactful marketing strategies and ensure alignment with the company's commercial goals, with a clear progression path to Assistant Marketing & Sales Manager.

Benefits

14 days annual leave

20% staff grocery discount

Medical and dental benefits

Qualifications

• 4–6 years of relevant experience in marketing (FMCG, F&B, ecommerce, or omnichannel preferred).
• Proven ability to lead campaigns end-to-end.
• Strong copywriting, content ideation, and storytelling skills.

Responsibilities

• Lead the end-to-end marketing function, aligning with sales and operations.
• Develop and execute annual marketing strategies.
• Mentor junior team members and freelancers.

Skills

Leadership

Strategic thinking

Content creation

Performance analysis

Job description

Job Title: Senior Marketing Executive (Team Lead Track)

Location: Singapore
Employment Type: Full-Time
Work Mode: Hybrid (1–2 days in office weekly)
Career Progression: Track to Assistant Marketing & Sales Manager

About Quan Shui Wet Market

Join Quan Shui Wet Market, a third-generation grocery business redefining Singapore’s fresh food experience. From our wet market roots to becoming a leader in online grocery, we’re now expanding into B2B sales, F&B concepts, retail innovation, and experiential events.

We’re looking for a strategic and versatile marketing lead to help drive our next phase of brand and business growth. This is not just an executional role — you’ll oversee campaigns, guide freelancers, and work closely with founders to align marketing with business strategy.

If you demonstrate leadership and cross-functional contributions, there is a clear promotion path to Assistant Marketing & Sales Manager.

Your Role

You will lead the end-to-end marketing function — from strategy to execution — while mentoring team members and ensuring marketing efforts align with sales and operations. We’re looking for someone who combines commercial thinking, creative direction, and performance-minded execution.

Key Responsibilities

Marketing Strategy & Leadership

• Develop and execute the annual marketing roadmap across digital, retail, B2B, and experiential channels.
• Plan integrated 360° campaigns for product launches, festive campaigns, and activations (B2C and corporate)
• Align brand and marketing strategy with evolving commercial goals.
• Define quarterly KPIs with founders and drive team accountability.
• Champion brand strategy across storytelling, partnerships, and customer experience.
• Stay ahead of consumer trends and propose new initiatives.

Team Mentorship & Coordination

• Guide and mentor junior executives, interns, and freelancers.
• Oversee timelines, content calendars, and quality assurance across campaigns.
• Build workflows and SOPs to improve execution and coordination.
• Serve as the lead contact for creatives, agencies, and vendors.
• Help grow the marketing team into a high-performing unit.

Performance Marketing & Budget Oversight

• Collaborate with freelance specialists to plan and optimise Meta, Google, and other digital ad campaigns.
• Understand and monitor key metrics like ROAS, CTR, AOV, CPC, and conversion rates.
• Track campaign spend, and use analytics tools (GA4, Meta Pixel, Shopify) to evaluate performance.
• Share monthly marketing performance reports with leadership.
• Recommend budget allocations based on campaign data and ROI.

Brand Content & Storytelling

• Oversee content production across Instagram, Facebook, TikTok, email, packaging, and in-store materials.
• Write or supervise copy for social posts, ads, banners, press kits, and web content.
• Guide the production of videos, reels, lifestyle shoots, and storytelling formats.
• Ensure consistent tone and branding across all platforms.
• Lead seasonal and product campaigns from concept to execution.

Partnerships, Events & B2B Marketing

• Lead marketing efforts for B2C and B2B events, including pop-ups, events, tastings, and B2B activations.
• Develop press kits and outreach assets for KOLs, media, and partners.
• Collaborate with Business Development to support corporate gifting, bulk sales, and F&B initiatives.
• Lead marketing preparations for new B2B launches — messaging, materials, communications.

Website & Conversion Optimisation

• Manage Shopify updates — including campaign banners, landing pages, and featured product sections.
• Coordinate UX/UI optimisation with the web agency to improve on-site journey.
• Use GA4, heatmaps, and Shopify analytics to assess and enhance conversion behaviour.

Campaign Reporting & Budget Management

• Track KPIs, compile post-mortem campaign reports, and share insights with the team.
• Review monthly marketing spends across ads, content, events, and KOLs.
• Forecast budgets for upcoming campaigns and marketing expansions.
• Ensure all efforts align with ROI targets and commercial objectives.

Who We’re Looking For

• 4–6 years of relevant experience in marketing (FMCG, F&B, ecommerce, or omnichannel preferred).
• Proven ability to lead campaigns end-to-end: planning, production, optimisation, and review.
• Strong copywriting, content ideation, and storytelling instincts.
• Able to monitor and interpret marketing/ad metrics with the support of freelancers or agencies.
• Familiar with performance metrics and ad budget management (Meta, Google).
• Experience in mentoring or managing junior team members or freelancers.
• Proactive, commercially minded, and comfortable in a fast-paced, lean team.
• Bonus: Experience with Shopify, Klaviyo, Canva, Adobe Creative Suite, Meta/Google Ads.

Why Join Us?

• Be the marketing lead at a proudly local, fast-growing company.
• Take ownership of campaigns that directly impact revenue and customer growth.
• Work directly with founders and be part of strategic decision-making.
• Clear career progression path to Assistant Marketing & Sales Manager.

Compensation

• Monthly Salary: $3,800 – $4,400
• 13th Month Bonus: Guaranteed annual bonus (Cash)

Work Culture & Benefits

• 5-day work week (10:00–19:00)
• Hybrid work model (mostly remote; 1–2 days in office weekly)
• 14 days of annual leave + extended post-CNY break
• 20% staff grocery discount
• Semi-autonomous role with direct access to founders

Medical, dental, and family-friendly benefits