Senior Marketing Executive (Spa Division)

Porcelain Pte Ltd; Singapore; On-site; SGD 45,000 - 60,000; Full time

Job summary

A leading company in the wellness sector is seeking a Senior Marketing Executive to lead marketing for their Spa business. This role emphasizes campaign execution, public relations, and customer engagement strategies, driving both customer loyalty and business growth. The candidate should possess strong marketing experience and a relevant degree, alongside proficiency in tools like Klaviyo and Adobe.

Qualifications

• Minimum 3 years of experience in Marketing & Communications.
• Strong team player, proactive self-starter.
• Familiarity with web design and AI tools is a plus.

Responsibilities

• Plan and execute spa marketing campaigns.
• Manage communications for loyalty and referral programs.
• Oversee in-store visual merchandising and campaign performance.

Skills

Copywriting

Coordination

Visual Storytelling

Problem-Solving

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Microsoft 365

Klaviyo

Meta

Canva

Adobe tools

Job description

Role Overview:

We are seeking a dynamic and hands-on Senior Marketing Executive to lead marketing efforts for our Spa business. This role will focus on campaign execution, PR/KOL coordination, customer loyalty initiatives, visual merchandising, and in-store activations. It is ideal for someone passionate about creating engaging customer experiences and driving relationship-based growth.

Responsibilities:

• Plan and execute spa marketing campaigns (seasonal, referral, retention, promo mechanics)
• Manage communications for loyalty and referral programs (EDM, WhatsApp, Telegram)
• Develop sales kits for in-store use and drive conversions via landing pages
• Collaborate closely with Spa Operations to align promotions with customer journeys
• Support PR, KOL outreach, and sampling programs specific to spa initiatives
• Coordinate landlord/mall partnerships for events and exposure opportunities
• Oversee in-store visual merchandising with support from designers and operations
• Work with CS and CX teams to gather insights for campaign and experience optimization
• Track and report campaign performance, ROI, and key metrics
• Drive new lead generation and client acquisition through referral, performance marketing, SEO/SEM
• Strengthen client retention through engagement mechanisms (e.g., events, VVIP services)
• Manage all web content and social posts related to spa treatments to inform and engage clients
• Provide regular campaign reporting, monitor budgets, and assess against goals (ROI, ROAS, KPIs)
  
  
  

Requirements:

• Minimum 3 years of experience in Marketing & Communications
• Bachelor's degree in Marketing, Business, Computer Science, or related field
• A proactive self-starter and strong team player
• Proficient in Microsoft 365, Klaviyo, Meta, Canva, and Adobe tools
• Strong in copywriting, coordination, and visual storytelling
• Hands-on, detail-oriented, and highly organized
• Familiarity with web design and AI tools is a plus
• Excellent problem-solving and decision-making abilities