Senior Marketing Executive/Manager

Prefer Candidates Have Relevant Experience in F&B Industry

Key Roles & Responsibilities:

1. Marketing Strategy & Planning
   • Assist in the development and execution of marketing strategies and campaigns.
   • Analyze market trends, customer needs, and competitor activities.
   • Support in creating annual marketing plans and budgets.
   • Coordinate with cross-functional teams to align marketing goals with business objectives.
2. Campaign Management
   • Plan and execute multi-channel marketing campaigns (digital, print, social, email, etc.).
   • Track and optimize ongoing campaigns to improve performance.
   • Work with agencies or internal teams for content creation and media planning.
3. Digital Marketing
   • Manage company presence on digital platforms including website, SEO/SEM, and social media.
   • Monitor and report on digital campaign performance using tools like Google Analytics.
   • Assist in lead generation and nurturing through CRM and marketing automation tools.
4. Brand Management
   • Ensure consistent brand messaging across all marketing channels.
   • Support in the development of marketing materials such as brochures, presentations, and promotional content.
   • Maintain and update brand guidelines as needed.
5. Event & Promotion Management
   • Organize and manage events, trade shows, product launches, and sponsorship activities.
   • Coordinate with vendors, partners, and other stakeholders for smooth execution.
   • Oversee promotional merchandise and campaign-specific giveaways.
6. Market Research & Reporting
   • Conduct competitor analysis and customer surveys.
   • Generate reports and insights for senior management.
   • Evaluate ROI and effectiveness of marketing initiatives.
7. Team Collaboration & Supervision
   • Mentor junior marketing staff or interns if applicable.
   • Coordinate with the sales team to align marketing and sales strategies.
   • Manage timelines, deadlines, and priorities across multiple projects.