Senior Marketing Executive (Luxury Retail l Up to 4.8K)

This role involves end-to-end project management of brand-led events, retailer activities, and marketing campaigns across various channels, ensuring effective brand presence and audience engagement. It also includes coordination with retailers and digital teams for content rollout, asset management, publicity negotiations, and ongoing website updates and enhancements.

A prestigious Swiss luxury watch brand celebrated for its innovative complications and bold, avant-garde designs. Known for exceptional craftsmanship and distinctive timepieces, the brand holds a strong presence in the high-end watchmaking industry.

Responsibilities:

• Plan and execute brand-led events, sales-driven pop-ups, and retailer activities, including special training sessions.
• Manage event budgets, timelines, and logistics, including creation of event collaterals and customized gifts.
• Coordinate with retailers to secure event dates and align on target audience and promotional strategies.
• Oversee retailer communications, negotiating for publicity on various platforms (online, social media, in-store, EDMs).
• Liaise with the digital marketing team and external agencies for asset rollout and campaign alignment.
• Handle publicity efforts in regional malls, ensuring campaign-driven visibility through various digital and on-site touchpoints.
• Manage and maintain the APAC website, including content updates, technological enhancements, and store listings.