Senior Marketing Executive (CRM Marketing Communications)

Marina Bay Sands Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading company in Singapore seeks a talented marketing professional to spearhead membership campaigns across various media platforms. You will develop content strategies, manage project deadlines, and analyze campaign performance to drive user engagement. Ideal candidates are data-driven with a strong background in CRM Marketing and familiarity with digital tools.

Qualifications

• At least 3 years of relevant CRM Marketing experience.
• Strong understanding of regional messaging platform trends.
• Experience in using campaign analytics tools.

Responsibilities

• Lead planning and execution of membership-related marketing campaigns.
• Develop comprehensive content strategies across various digital platforms.
• Conduct A/B testing and analyze campaign performance metrics.

Skills

Data-driven mindset

A/B testing

Content strategy development

Campaign optimization

Regional messaging platforms

Education

Bachelor's degree in Business, Marketing or related fields

Tools

Google Analytics

Adobe DAM

Adobe Photoshop

Job description

Job Responsibilities

• Required to lead the planning, execution, and optimization of all membership-related marketing campaigns and offers
• Curate, prepare, and manage compelling, channel-appropriate content that resonates with the target audience of each platform, considering regional and cultural nuances (SMS, EDM, Mobile App push, Whatsapp, WeChat, LINE, KakaoTalk)
• Develop a comprehensive content strategy to be deployed that synchronises with the customer journey, ensuring it addresses the needs of key audience segments at each stage and achieves high conversion
• Conduct regular A/B testing and analyze campaign performance metrics to determine the effectiveness of content, gather insights, and iterate on content solutions to improve user engagement and satisfaction
• Develop and execute a comprehensive digital signage content strategy that enhances product/campaign awareness for different zones and customer segments and drives customer engagement across multiple platforms. Including the tracking of content performance using digital tools and analytics
• Capable of managing multiple projects to ensure a timely setup of offers and promotions on mobile app, website, and kiosks.
• Build engagement and influence multi-disciplinary teams in evaluating and managing the data to ensure optimal response for each campaign and offer.
• Collaborate across different functions to manage and enhance the operational aspects of our communication touch points.
• Assist in the Post Analysis of all campaigns and communications strategy and compiling of various reports.

Job Requirements

Education & Certification

• Bachelor's degree in Business, Marketing or related fields

Experience

• Strong understanding of regional messaging platforms (Whatsapp, WeChat, LINE, KakaoTalk, etc) and usage trends
• Data-driven and mindset with experience in A/B testing and the ability to interpret data and optimize campaigns based on insights
• Experienced in using campaign analytics tools such as Google Analytics
• At least 3 years of relevant CRM Marketing experience

Competencies

• Preferably have experience in using content management tools such as Adobe DAM, Poppulo Four Winds Interactive and image editing software such as Adobe Photoshop
• Maintain a high level of understanding of current industry's best practices within the realm of digital signage, digital communications, and social media
• Ability in analyzing data to optimize content performance across platforms, and ensuring it is aligned to the business objectives.
• Meticulous with strong attention to details
• Ability to multi-task, meet deadlines and thrive in a fast-paced environment

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.