Senior Marketing Executive / Assistant Marketing Manager

UNICO DISTRIBUTION SERVICES PTE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading distribution company in Singapore is seeking a Brand Manager to develop brand strategies, manage budgets, and execute marketing campaigns. The ideal candidate will have 3-5 years of FMCG marketing experience and strong skills in digital marketing. This position offers the opportunity to shape a leading brand in a dynamic and fast-paced environment.

Benefits

Opportunity for career growth

Dynamic work environment

Qualifications

• 3-5 years of experience in FMCG marketing.
• Excellent project management and stakeholder collaboration.
• Strong understanding of FMCG trends and retail industry.

Responsibilities

• Assist in developing the annual brand plan and market analysis.
• Manage brand marketing budgets for cost efficiency.
• Lead 360° marketing campaigns and monitor performance.
• Track and analyze marketing metrics and campaign performance.
• Develop digital marketing strategies and manage content calendars.

Skills

Strong brand planning

Campaign execution

Trade marketing

Proficient in digital marketing tools

Analytical mindset

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Meta Ads

Google Analytics

SEO

Job description

Brand Strategy & Planning:

· Assist in developing the annual brand plan, including brand positioning, target audience, key campaigns, and budget allocation.

· Conduct market & competitor analysis to identify growth opportunities and mitigate threats.

· Define brand KPIs (awareness, penetration, loyalty) and track performance.

Budget Management and Reporting:

· Manage brand marketing budgets, ensuring cost efficiency and ROI driven spend

Brand Management:

· Assist in product life cycle management, coordinate new product plan & launches, products’ packaging, and conduct product tastings & consumer surveys to ensure successful launch campaigns with positive ROI.

· Set pricing for new products and current products’ promotions.

· Maintain brand consistency across all marketing materials and touchpoints

Market Research:

· Conduct effective market research and analysis to identify trends, consumer preferences, and competitive landscape, providing insights to inform marketing strategies.

Innovation & Product Development:

· Support new product development (NPD) based on consumer insights and market trends.

· Assist in packaging redesigns, product extensions, and portfolio optimization.

Campaign & Trade Marketing:

· Lead 360° marketing campaigns (ATL, BTL, digital, influencer, PR, sampling activations).

· Work with sales teams to develop trade marketing programs (promotions, POSM, in-store activations).

· Monitor campaign & sell-out performance, adjust trade strategies to maximize ROI.

Campaign Management:

· Oversee point of sales materials execution, on-ground & sampling activities.

· Monitor campaign performance and optimize based on data insights

Analytics and Reporting:

· Track and analyse marketing metrics, monthly sales and campaign performance, providing regular reports and recommendations for optimization and improvement.

Digital & Social Media Strategy

· Develop digital marketing strategies (social media, SEO, performance marketing, e-commerce).

· Manage content calendars and ensure brand consistency across all digital touchpoints.

· Analyse digital metrics (engagement, conversion, ROI) and adjust strategies accordingly.

Collaboration:

· Work closely with external parties and internal cross-functional teams, including sales, product development, and creative services, to align marketing efforts with business objectives.

Qualifications & Skills

· Education: Bachelor’s degree in Marketing, Business, or related field.

· Experience: 3-5 years in FMCG marketing.

Skills:

· Strong brand planning, campaign execution, and trade marketing.

· Proficient in digital marketing tools (Meta Ads, Google Analytics, SEO).

· Analytical mindset (experience with Nielsen/Kantar is a plus).

· Excellent project management and stakeholder collaboration.

· Strong understanding of FMCG trends and retail industry

Why Join Us?

· Opportunity to shape a leading brand with a strong market presence.

· Dynamic, fast-paced environment with career growth potential.