Senior Marketing Executive

Location: Singapore

Industry: Consumer Electronics / FMCG

Job Description:
We are seeking a dynamic and creative Senior Marketing Executive to drive integrated marketing strategies for the Consumer Electronics / FMCG brand portfolio in Singapore. You will lead branding initiatives, trade and consumer marketing efforts, digital campaigns, and product launches to boost brand visibility and business growth.

Key Responsibilities:

1. Execute branding and marketing campaigns across online and offline channels
2. Manage brand communications and assets, ensuring alignment with regional teams
3. Coordinate trade marketing activities, POS materials, and promotional events
4. Support new product launches with go-to-market strategies and toolkits
5. Conduct market research and competitive analysis to inform marketing strategies
6. Collaborate with digital, creative, and cross-functional teams for campaign execution
7. Assist in monthly marketing reporting and event coordination

Requirements:

1. Bachelors degree in Marketing, Communications, or related field
2. 3-5 years of experience in marketing, preferably in FMCG or consumer electronics
3. Strong digital marketing background with B2B and B2C exposure
4. Excellent communication, analytical, and project management skills
5. Creative, proactive, and able to work independently in a fast-paced environment