Senior Marketing Executive

BUSINESS EDGE PERSONNEL SERVICES PTE LTD; Singapore; On-site; SGD 65,000 - 85,000; Full time

Job summary

A dynamic marketing agency in Singapore is seeking a Senior Marketing Executive to enhance market expansion. The role involves driving lead generation via Google Ads, collaborating with the sales team, and managing inbound content marketing. The ideal candidate has over 5 years of B2B marketing experience with a focus on digital strategies including SEO. Strong communication skills are essential for success in this fast-paced environment.

Qualifications

• Minimum 5 years of B2B marketing experience, focusing on lead-generation.
• Experience in digital marketing, particularly Google Ads and SEO optimization.
• Excellent written and verbal communication skills.

Responsibilities

• Drive lead generation through Google Ads and PPC campaigns.
• Collaborate with sales team for alignment of marketing efforts.
• Conduct proactive lead sourcing via LinkedIn and industry databases.
• Create inbound marketing content like blog posts and newsletters.
• Oversee website optimization and email marketing workflows.

Skills

B2B marketing experience

Digital marketing

Lead generation

Google Ads

Strong communication skills

Tools

Marketing automation tools

Web analytics

Job description

Senior Marketing Executive

Reports to: Commercial Director

Supports market expansion across Asia, Europe, North America, and beyond.

About the Role:

• Drive lead generation through the strategic development and execution of Google Ads and PPC campaigns, including keyword research, ad copy optimization and performance analysis.
• Collaborate with the sales team to ensure alignment between marketing efforts and sales objectives, supporting lead conversion through targeted marketing initiatives.
• Conduct proactive lead sourcing via platforms like LinkedIn, industry directories and marketing databases.
• Create and manage inbound marketing content such as blog posts, newsletters and social media to attract and engage prospects.
• Oversee and optimize the company website and email marketing workflows while supporting international expansion through localized campaigns.
• Leverage 5+ years of B2B marketing experience, marketing automation tools, web analytics and strong communication skills to independently execute high-impact digital strategies.

Ideally, min 5 yrs & above B2B marketing experience, with a focus on lead-generation activities with a strong background in digital marketing, particularly Google Ad and SEO optimization. Someone with a strong passion for innovative technology, excellent written and verbal communication skills and the ability to thrive in a fast-paced environment.

EA License No: 96C4864

CEI Reg No: R1104487 (Tan Hui Yung Janet)