Senior Marketing Executive

WORLD FARM COMPANY (PRIVATE) LIMITED; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading retail brand in Singapore seeks a Digital Marketing Specialist to enhance their marketing strategies and campaigns. This role requires a deep understanding of digital marketing, with experience in team management and campaign execution. The ideal candidate will be adept in various marketing tools, including Adobe Creative Suite, and must possess strong analytical and creative skills. This position offers flexible working conditions in a supportive environment focused on innovation and growth.

Benefits

Free use of commercial pickleball courts

Free parking

Flexible working hours

Growth opportunities

Supportive work culture

Qualifications

• At least 4–5 years of experience in marketing, preferably within the retail or F&B industries.
• Experience with team leadership and vendor management.
• Strong knowledge of marketing principles and best practices.

Responsibilities

• Develop and oversee digital marketing strategies and manage the digital presence of the brand.
• Plan, develop, and execute marketing strategies to boost revenue and increase sales.
• Organize and execute events to enhance engagement and footfall.

Skills

Strategic planning

Google Ads management

Social media marketing

Analytical skills

Copywriting

Education

Diploma or Degree in Marketing

Tools

Adobe Creative Suite

Job description

Job Description & Requirements

Digital Marketing

• Develop and oversee digital marketing strategies that align with the brand’s strategic direction and support various business units.
• Manage the digital presence of all business units, including content creation, curation, and regular updates.
• Ensure websites and digital assets are optimized using SEO best practices.
• Plan, execute, and analyse social media and online campaigns, including Google Ads and social media advertisements, to maximise ROI.

Marketing Campaigns

• Plan, develop, and execute marketing strategies to:

1. Boost revenue and average spending.
2. Increase membership and grow in-store and e-commerce sales.

• Monitor and report campaign progress using pre-defined metrics, evaluating effectiveness to guide adjustments.
• Collaborate with operations, external vendors, and stakeholders to develop integrated marketing plans.
• Conduct market and consumer research to understand trends, brand awareness, and competitive positioning, using insights to refine strategies.

Branding and Content Creation

• Oversee the creation and installation of marketing collateral, including in-store and out-of-home (OOH) materials, brochures, posters, and website content.
• Write compelling copy for diverse marketing needs and lead creative ideation for campaigns.
• Ensure brand consistency across all touchpoints.

Community Engagement and Events

• Organise and execute events, promotional activities, and product launches to increase engagement and footfall.
• Liaise with strategic partners, sponsors, and vendors to enhance brand visibility.
• Develop strategies to engage the membership base and build loyalty through campaigns and activations.
• Support influencer and Key Opinion Leader (KOL) campaigns to amplify reach.

Team and Vendor Management

• Supervise and mentor a small team (in-house, freelance, and agency) while managing relationships with internal and external stakeholders.
• Coordinate tasks, timelines, and deliverables to ensure alignment with overall business goals.

Education and Experience

• Diploma or Degree in Marketing, Communications, or a related field.
• At least 4–5 years of experience in marketing, preferably within the retail or F&B industries, with a proven track record in campaign development and management.
• Experience with team leadership and vendor management is essential.

Skills and Attributes

• Strong knowledge of marketing principles, strategic planning, and best practices.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is highly desirable.
• Skilled in managing Google Ads campaigns and social media marketing.
• Strong analytical abilities to evaluate campaign performance and derive actionable insights.
• Excellent communication and presentation skills, with a knack for copywriting and proofreading.
• Self-motivated, detail-oriented, and able to manage tasks without strict supervision.
• Passion for sustainability and green living; interest in plants or landscaping is a plus.
• Photography, videography, and post-production editing skills are advantageous but not strictly required.

What We Offer

• Work Perks: Free use of commercial pickleball courts, free car and motorcycle parking, and the chance to work in a lush garden environment.
• Flexible Working: Office-based with flexible hours to support work-life balance.
• Growth Opportunities: Be part of a dynamic team, shaping the future of World Farm as a leading retail brand.
• Innovative Culture: Work in a supportive, collaborative environment where creativity and innovation are valued.

How to Apply

If you’re ready to take your marketing career to the next level, we’d love to hear from you! Send your resume, cover letter, and portfolio (if applicable), and a brief introduction to [e-mail].