Senior Marketing Executive

Reeracoen Recruitment; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading recruitment firm in Singapore seeks a Senior Marketing Executive to enhance strategic marketing plans and boost business performance. The ideal candidate will have a diploma in Marketing, 3 years of B2B marketing experience, and be proficient in English and Mandarin. Responsibilities include developing marketing strategies, managing budgets, and conducting market research. Competitive benefits include a variable bonus, annual leave, and transportation allowance.

Benefits

Variable Bonus

Annual Leave: 14 days (maximum up to 21 days)

Medical Leave: 14 days

Transportation Allowance

Medical Allowance: S$250/year

Qualifications

• Minimum Diploma in Marketing/Retail Management/Business Administration, or related.
• At least 3 years of experience in B2B Marketing.
• Excellent communication in both English and Mandarin.

Responsibilities

• Develop and implement strategic marketing plans.
• Manage the company's marketing budget and report on performance.
• Conduct market research to enhance competitive products.

Skills

B2B Marketing expertise

Strong analytics and reporting skills

Copywriting skills

Experience in budgeting and pricing strategies

Excellent communication in English

Excellent communication in Mandarin

Education

Diploma in Marketing/Retail Management/Business Administration

Job description

Job title: Senior Marketing Executive
Reference ID: 36645

Our client is a Japanese MNC manufacturing company focusing on home appliances. They are seeking a Senior Marketing Executive to develop the company's strategic marketing plan further and expand the business.

【Responsibilities】
- Develop, implement, and execute strategic marketing plans and tactics (in line with the company objectives) to attract potential customers and retain existing ones.
- Manage the company's marketing budget, coordinate marketing campaigns with sales activities and report on the key performance matrix with concrete ROI analysis, both quantitative and qualitative.
- Determine the budgets and targets, and be in charge of developing pricing strategies for products and services.
- Build strategic relationships and partner with key industry players, agencies, and vendors and develop potential new strategic partner relationships.
- Monitor and report on the effectiveness of marketing communications; a variety of organic and paid acquisition channels – content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis) and work closely with design agencies and assist with new product launches.
- Conduct market research & analysis, such as performing and producing market insights and competitor development to enhance company competence in developing competitive products and services to gain market share.
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Assist in the Product Development team, Product Licensing Acquisitions & Accreditations from relevant agencies/vendors/suppliers; support in providing feedback on Quality & Service issues to ensure total customer satisfaction.
- Coordinate and submit monthly, quarterly & annual reports and supervise the oversight of PSI preparations, updating and finalisation.
- Work closely with sales to assist in the analysis of sales forecast, and monthly & annual sales achievement by dealer & by-product.

【What you will receive】
- Variable Bonus (Depending on the company's and individual's performance)
- Annual Leave: 14 days (Maximum up to 21 days)
- Medical Leave: 14 days
- Transportation Allowance (MRT/Bus)
- Medical Allowance: S$250/year (Reimbursement)

【Requirements & Preferences】

(Must)
- Minimum Diploma in Marketing/Retail Management/Business Administration, or related
- At least 3 years of experience in B2B Marketing (strong in both online and offline hands-on marketing)
- Excellent communication in both English and Mandarin to network and liaise with English and Mandarin-speaking dealers, stakeholders, marketing agencies, promoters, etc.
- Strong analytics and reporting skills, marketing planning, and execution, as well as copywriting skills
- Experience in budgeting and pricing strategies, a creative mind who can propose promotional ideas
- Willing to do weekly visits with sales executives to the dealers for further understanding of current demand

(Advantageous)
- Experience in marketing within the Home Appliance/Consumer Electronics industry
- Experience working in a Japanese company

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We regret that only shortlisted candidates will be notified.

Registration No.: R23113629 (Elvin Lee Zhen Yan )
Recruitment Licence: 12C5051