Senior Marketing Executive

SK Jewellery Group; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Specialist to manage diverse marketing campaigns and drive brand awareness. In this role, you will oversee the development of integrated marketing strategies across multiple channels while collaborating closely with graphic teams and external partners. Your creativity will shine as you craft compelling copy for various marketing materials and social media platforms. This position offers the opportunity to analyze customer data to inform strategic decisions and optimize marketing performance. If you are a resourceful team player with a passion for marketing, this role is perfect for you.

Qualifications

• Minimum 2 years of experience in advertising, social media, and digital marketing.
• Degree in Business, Marketing, or Communication is required.

Responsibilities

• Manage end-to-end marketing campaigns to drive awareness and leads.
• Develop messaging and positioning for new products and services.
• Evaluate the impact of marketing programs on leads.

Skills

Marketing Campaign Management

Copywriting

Data Analysis

Social Media Management

Communication Skills

Interpersonal Skills

Education

Degree in Business

Degree in Marketing

Degree in Communication

Tools

Website CMS

Job description

RESPONSIBILITIES

• Manage a variety of end-to-end marketing campaigns to drive awareness and leads. You’ll be involved in the planning, segmentation, creative and execution.

• Oversee the development and implementation of integrated marketing campaigns across multiple channels.

• Help with the creation of a wide variety of online and offline materials to support the retail team – brochures, in-store collaterals.

• Develop messaging and positioning for new products and services.

• Write copy for diverse marketing distributions (brochures, press releases, website material etc)

• Liaise and work closely with in-house graphic team, agencies, media, external partners and vendors to ensure successful implementation of marketing activities and deliverables.

• Analyse customer data to identify trends and insights that inform marketing decisions.

• Segment customer data to drive CRM campaigns.

• Manage social media account and create engaging content.

• Evaluate the impact and effectiveness of marketing programs and campaigns in achieving the objectives, including impact on leads.

• Managing of marketing budgets and expenditure.

• Use website CMS to update with content, ensure it’s optimised for SEO and track its performance.

• Monitoring of key competitors and market trends

• Negotiate and secure promotional tie-ups, spaces, partnerships and sponsorships.

REQUIREMENTS

• Degree in Business or Marketing or Communication or other relevant disciplines.

• Minimum 2 years of experience in similar capacity in advertising & promotion, social media and digital advertising.

• Independent, resourceful and possess good communication and interpersonal skills.

• A strong team player and be able to see other people’s points of view and take on board feedback.

• Self-motivated, initiative and able to work independently with minimum supervision.