Senior Marketing Executive

JOB PURPOSE

The Senior Marketing Executive will work closely with the HOD and the Programmes teams to develop end-to-end marketing campaigns and for account servicing to ensure seamless execution and effective stakeholder collaboration. You will play a pivotal role in aligning marketing strategies with the organisational goals of the Singapore Red Cross.

PRINCIPAL ACCOUNTABILITIES

Strategic Marketing & Campaign Management

1. End-to-End Campaign execution: Work closely with the Programmes team to develop, plan and execute innovative marketing plans (socials, partners, outreach events, paid ads and publicity) to promote campaigns, new initiatives, events, roadshows and partnerships according to timeline.
2. Market Research: Staying on trend and conducting market research and analysis to identify relevant target audiences, media channels, and trends.
3. Collaboration with Partners: Acquire brand partnerships and manage relationships, working with freelancers/partners/agencies/volunteers for smooth and timely delivery of campaigns. Work closely with Marcoms team members to maximise and amplify causes-marketing.
4. Budget & Timeline: Planning and managing allocated marketing campaign budget and timeline effectively.
5. Performance Tracking & Optimisation: Monitor and optimise campaign performance to ensure maximum effectiveness and return on investment (ROI).

Marcomms Support (Account Servicing)

1. Key Liaison: Act as a key contact and provide marketing communications support to assigned Programme teams - understanding their objectives, challenges and communication needs to tailor marketing support.
2. Provide Support: Provide expert marcoms solutions (writing/copyediting) to assist Programmes to achieve its goals, ensuring alignment with overall brand and campaign strategies.
3. Oversee Content: Oversee the creation of content for various marketing channels, including social media, eDMs, website and print materials.
4. Manage Relationship: Build strong relationships with teams, ensuring seamless coordination, alignment of expectations, and timely delivery of marketing initiatives.

Intern & Volunteer Management

1. Managing of interns to leverage on their skills to enhance our marketing campaigns.
2. Provide supervision, guidance and feedback, ensuring that they have the support they need to succeed in their roles.
3. Develop a team of skills-based volunteers to support marketing efforts.

JOB SPECIFICATIONS

Qualifications & Experience

1. Degree / Diploma in Marketing/Mass Communications/Business Administration or a related discipline.
2. At least 4 years of relevant experience working in Marketing / Digital Marketing.
3. Excellent written and spoken communications skills in both English and a 2nd language (Mandarin, Malay or Tamil) to proofread marketing materials.
4. Knowledge and experience in planning, executing and managing Paid Digital Media Platforms (Search, Display, Social) and proven ability to manage campaigns from start to finish, driving awareness, engagement and conversions.
5. Experience with graphic design tools is a huge plus.

Skills & Knowledge

1. Passionate about the social service/humanitarian sector, with a strong stakeholder focus.
2. Ability to bring fresh ideas into marketing campaigns.
3. Self-motivated and highly collaborative.
4. Ability to identify and develop solutions to challenges, business development opportunities, collaboration opportunities, and/or process improvement solutions.
5. Possess excellent interpersonal and relationship building skills to be able to communicate effectively at all levels.
6. Leadership skills to manage and motivate interns, team members and volunteers.
7. Manage multiple projects simultaneously, ensuring smooth coordination and timely delivery of marketing initiatives.