Senior Marketing Executive

JML SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading company in Singapore seeks a Marketing Manager to support strategic marketing initiatives and drive content-led product marketing. The ideal candidate will have extensive experience in FMCG and strong project management skills. Responsibilities include optimizing marketing efforts across multiple platforms and analyzing market insights. This role requires strong collaboration with sales and e-commerce teams to achieve growth targets.

Qualifications

• 5–7 years of marketing experience, preferably in FMCG or retail.
• Strong understanding of social commerce and digital channels.
• Hands-on experience in the Singapore market with knowledge of local media.

Responsibilities

• Support the CMO in executing local marketing strategies.
• Drive video/ads performance on social commerce platforms.
• Analyze campaign performance and provide data-driven insights.

Skills

Project Management

Communication

Analytical Skills

Content Marketing

Social Commerce

Education

Degree in Marketing, Business, Communications, or related field

Job description

Key Responsibilities:

1. Strategic Marketing Execution

• Support the CMO in developing and executing local marketing strategies aligned with overall brand and business objectives.
• Manage campaign planning, budgeting, and execution across TV, digital, retail, and social platforms.

2. Content-Led Product Marketing

• Lead the development of product marketing content, particularly in video formats for demonstration and storytelling.
• Collaborate with production teams, creative agencies, and local talents (e.g. influencers, hosts) to craft compelling narratives around product USPs.

3. Social Commerce & Digital Performance

• Drive video/ads performance on social commerce platforms (e.g. Shopee Live, TikTok Shop, LazLive) by optimizing live selling strategies and promotional mechanics.
• Work with e-commerce teams and handle JML’s webstore to align marketing initiatives with online sales and platform growth targets.

4. Cross-Functional Collaboration

• Partner with sales, retail operations, e-commerce, and supply chain to synchronize marketing efforts with in-store and online initiatives.
• Manage relationships with external vendors, media partners, and production agencies.

5. Market Insights & Reporting

• Analyze campaign performance, consumer behavior, and competitor activity in the Singapore market.
• Provide data-driven insights to refine campaigns, inform media buys, and support product positioning decisions.

6. Brand Stewardship

• Uphold brand integrity across all customer touchpoints.
• Localize global brand assets and messages to suit the Singaporean consumer context.

Requirements

• Degree in Marketing, Business, Communications, or a related field.
• 5–7 years of marketing experience, preferably in FMCG, retail, or direct-to-consumer industries.
• Strong understanding of social commerce, content marketing, and digital channels.
• Hands-on experience in the Singapore market with knowledge of local media, customer trends, and platform dynamics.
• Excellent project management, communication, and analytical skills.
• Ability to work independently and lead projects with minimal supervision.
• Proven experience with video marketing, product demonstrations, or TV shopping formats is highly desirable.