Senior Marketing Executive

NEE HUAT PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading luxury goods retailer is seeking a Senior Marketing Executive in Singapore to oversee a team of marketing professionals. Responsibilities include developing marketing strategies, managing digital campaigns, and tracking performance. The ideal candidate has strong leadership skills and experience in luxury market trends. This role offers the opportunity to influence brand positioning and drive engagement across platforms.

Qualifications

• Experience in leading marketing teams to achieve targets.
• Strong knowledge of digital marketing channels and strategies.
• Proven ability to track performance and optimize campaigns.

Responsibilities

• Develop and execute marketing strategies aligned with brand.
• Oversee digital marketing campaigns and content creation.
• Mentor and guide junior team members.

Skills

Strategic Marketing Planning

Digital Marketing

Brand Management

CRM Management

Performance Tracking

Leadership

Tools

Google Analytics

Meta Ads Manager

Job description

Your duty as a Senior Marketing Executive is responsible for overseeing a team of marketing professionals within the marketing department and leading them to set and achieve the dedicated target.

1. Strategic Marketing Planning

• Develop and execute comprehensive marketing strategies aligned with the company’s brand, growth targets, and inventory cycles.
• Conduct competitive analysis and market research to identify trends, customer preferences, and potential growth opportunities in the second-hand luxury market.

2. Brand Management

• Maintain and elevate the company’s brand image, ensuring consistency across all digital and offline platforms.
• Position the company as a trusted and aspirational destination for pre-owned luxury goods.

3. Digital Marketing & Content Creation

• Oversee digital marketing campaigns including social media, Google Ads, email newsletters, SEO/SEM, and influencer collaborations.
• Manage and generate engaging content across platforms (e.g. Instagram, TikTok, Xiaohongshu, Facebook etc.), highlighting product features, authenticity, care tips, and brand stories.

4. CRM & Customer Engagement

• Plan and implement customer loyalty and retention programs.
• Analyze customer data to drive segmentation strategies and personalized marketing efforts.

5. Sales & Promotions

• Design and execute seasonal promotions, live sales campaigns, and product launches to drive traffic and revenue.
• Collaborate with the sales team to align marketing campaigns with in-store and online sales activities.

6. Partnerships & Events

• Identify and collaborate with fashion influencers, stylists, media partners, and luxury-related platforms to increase brand visibility.
• Plan and manage marketing events, trunk shows, and pop-ups in alignment with the brand ethos.

7. Performance Tracking & Reporting

• Monitor and report on campaign KPIs and ROI.
• Continuously analyze and optimize performance using tools such as Google Analytics, Meta Ads Manager, and CRM platforms.

8. Team Leadership

• Mentor and guide junior marketing team members, content creators, or freelancers.
• Coordinate with internal departments including sales, operations, and customer service to ensure cohesive messaging.

9. Product & Market Insights

• Work closely with buying and authentication teams to understand product cycles, high-demand brands, and seasonal trends.
• Provide marketing input for product curation and pricing strategies.

10. Reputation & Community Management

• Respond to customer feedback and reviews on public platforms.
• Manage crisis communications and reputation issues when necessary.