Senior Marketing Executive

Marketing Institute Of Singapore; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

The Marketing Institute Of Singapore is seeking a motivated marketing professional to join their team. This role involves crafting marketing content, managing social media and campaigns, and analyzing performance metrics. Candidates should possess a diploma in marketing and at least 2 years of relevant experience, along with a solid grasp of digital tools and marketing principles.

Qualifications

• Minimum 2 years’ experience in a similar role.
• Experience in an agency is a plus.
• Ability to analyse and interpret data.

Responsibilities

• Create and update marketing collaterals and communications materials.
• Plan, develop, and execute email marketing strategies.
• Manage SEO and SEM strategies.

Skills

Digital tools proficiency

Content creation

Market research

Communication

Interpersonal skills

Attention to detail

Education

Diploma in marketing and communications or related field

Tools

Google Analytics

CRM Tools

Marketing Automation Software

Job description

Job Description

We are seeking a results-driven and team player to be part of the Marketing team. This role requires innovative and creative thinking, and hands-on execution.

- Create and update marketing collaterals and communications materials

- Regularly update marketing database with new leads obtained from events and emails

- Utilise marketing automation software to bring leads into the marketing and sales funnel

- Plan, develop, and execute email marketing strategies

- Ensure consistent messaging and branding across all marketing channels

- Collaborate with teams to plan, create, and design compelling marketing content for digital and offline channels, including video, social media, website, and presentations.

- Develop and manage social media marketing strategies and calendars across platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, Xiao Hong Shu (RedNote), WeChat), and engage with online audiences

- Plan and execute paid digital marketing campaigns across channels like Google Ads, Instagram, Facebook and TikTok

- Manage SEO and SEM strategies with agency and ensure deliverables are met

- Manage website content and keep it up-to-date and running smoothly

- Track and analyse marketing performance metrics (e.g., digital ads, events), prepare monthly reports, and provide actionable insights to optimise campaigns

- Develop and update content for mobile apps

- Photography and/or videography for social media channels during events

- Manage marketing and events calendar

- Manage events from start to end

- Liaise and manage external vendors and suppliers

- Weekly competitor watch i.e. product offerings, price lists

- Daily news monitoring of industry trends

- Research upcoming industry events, attend events and present findings

- Keep up to date with industry best practices and regulations related to marketing and ensure compliance

- Manage marketing inventory of corporate premiums, and source for merchandise when needed

- Assist in other marketing, admin and ad-hoc duties as assigned by supervisor

Requirements

- Min. Diploma in marketing and communications or a related field

- Minimum 2 years’ experience in a similar role (Experience in an agency would be an advantage)

- Familiar and fluent with digital/data tools, e.g., Google Analytics, CRM and marketing tools, etc, with the ability to generate, analyse and interpret data

- Proficiency in content creation, market research and copywriting
Self-starter with proactive and hands-on attitude

- Good writingand communication skills

- Strong communication and interpersonal skills

- Ability to work effectively in a team environment

- Basic understanding of marketing principles and strategies

- Strong attention to detail