Senior Marketing Executive

Pan Pacific Van & Truck Leasing Pte Ltd; Singapore; On-site; SGD 36,000 - 48,000; Full time

Job summary

A leading company is seeking a dynamic marketing executive who is passionate about brand building and creating impactful marketing campaigns. You will drive brand recognition, manage creative campaigns, and evaluate performance metrics. Ideal candidates will have a marketing qualification, relevant experience, and strong analytical and communication skills.

Qualifications

• Approximately 2 years of related working experience, preferably in retail, tech, or mobile app industry.
• Strong analytical skills and proficiency with marketing tools.
• Excellent communication and creative thinking skills.

Responsibilities

• Lead initiatives to strengthen brand recognition and positioning.
• Manage marketing budget effectively and oversee marketing campaigns.
• Analyze performance metrics to improve campaign effectiveness.

Skills

Analytical skills

Communication

Presentation skills

Creative thinking

Education

Diploma/Degree in marketing or relevant qualification

Tools

Google Analytics

CRM software

Social media tools

Illustrator

Canva

Video editing software

Job description

We are looking for a dynamic marketing executive to join our team! If you have a passion for brand building and a flair for creating impactful marketing campaigns, we want you. Take the lead in driving brand recognition, managing creative campaigns, and analyzing performance to shape our marketing efforts. Ready to grow and make an impact? Send us your resume today!

Job Requirements:

• Diploma/Degree in marketing or relevant qualification.

• Approximately 2 years of related working experience, preferably in the retail, tech, or mobile app industry.

• Strong analytical skills with the ability to interpret data and drive decisions.

• Excellent communication and presentation skills.

• Proficiency in marketing tools and platforms (e.g., Google Analytics, CRM software, social media tools).

• Creative thinker with a passion for building impactful brands.

• Knowledge of Illustrator, Canva, and video editing software would be an added advantage.

Job Responsibilities:

• Liaise with agencies, vendors, and any other stakeholders.

• Be the brand guardian, ensuring all marketing materials and communications reflect the brand's identity, values, and tone.

• Lead initiatives to strengthen brand recognition and positioning in the market.

• Manage the marketing budget effectively, allocating resources to high-impact initiatives.

• Monitor referral performance and implement incentive structures to increase effectiveness.

• Craft dynamic marketing campaigns that turn heads and spark conversations.

• Develop strategies to keep our brand at the forefront of the industry.

• Work with sales teams to create buzzworthy promotions.

• Analyze performance metrics data to ensure our campaigns are hitting top gear.

• Manage social media and digital platforms to keep our audience engaged.

• Manage and mentor a marketing executive to deliver results.

• Execution of marketing campaigns from start to finish.