Senior Marketing Communication Executive

Comfort Transportation Pte Ltd & CityCab Pte Ltd; Singapore; On-site; SGD 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a creative and strategic marketing professional to lead dynamic campaigns across multiple platforms. This role involves collaborating with diverse teams to ensure cohesive messaging and effective execution. You'll be responsible for analyzing data to optimize performance and preparing detailed reports to showcase campaign effectiveness. If you have a passion for marketing and a knack for innovative strategies, this is the perfect opportunity to make a significant impact in a vibrant environment.

Qualifications

• 4+ years of experience in marketing, focusing on campaign management.
• Proficiency in marketing automation and analytics tools.
• Strong project management and organizational skills.

Responsibilities

• Develop and execute marketing campaigns across various channels.
• Monitor and analyze campaign performance using analytics tools.
• Coordinate with internal teams to ensure effective campaigns.

Skills

Marketing Campaign Management

Data Analysis

Project Management

Communication Skills

Creative Thinking

Customer Engagement

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Communications

Tools

Google Analytics

HubSpot

Meta Business Suite

MailChimp

WordPress

Job description

This role requires a creative and strategic thinker who can manage multiple projects simultaneously, analyze data to optimize performance, and ensure that all campaigns are delivered on time, within budget, and meet company objectives.

Job Responsibilities:

• Develop and execute marketing campaigns across various channels (digital, print, social media, email, etc.)

• Coordinate with internal teams (content, design, sales) to ensure cohesive and effective campaigns

• Manage campaign timelines, budgets, and deliverables

• Ensure all content aligns with brand guidelines and campaign objectives

• Monitor and analyse campaign performance using analytics tools

• Prepare detailed reports on campaign effectiveness, including key metrics such as ROI, engagement, and conversion rates

• Conduct market research to identify target audiences and understand market trends

• Develop strategies to engage and retain customers through personalized marketing efforts

• Manage customer feedback from various channels and use insights to improve campaign performance

• Work closely with the sales team to align marketing efforts with sales goals

• Any ad hoc duties as assigned

Job Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field

• Minimum 4 years of experience in marketing, preferably in campaign management

• Proficiency in marketing automation tools and analytics platforms (e.g., Google Analytics, HubSpot).

• Technical knowledge or experiences in using Meta Business Suite, HubSpot (any CMS systems), MailChimp/ Clevertap (others EDM systems) and Wordpress or relevant systems

• Strong project management and organizational skills

• Excellent written and verbal communication skills

• Creative thinker with a keen eye for detail

• Ability to work independently and as part of a team

• Strong analytical skills and the ability to interpret complex data