Senior Marketing Brand Executive

Job Title: Senior Marketing Brand Executive

Location: Singapore

Department: Marketing

Job Overview:

The Marketing Executive will be responsible for driving comprehensive marketing campaigns, overseeing social media presence, managing digital advertising efforts, and executing data-driven marketing strategies. This role requires a multi-faceted marketer who thrives in a fast-paced environment and has strong expertise in digital marketing, content creation, and performance analysis.

Key Responsibilities:

• Social Media Management:
  • Manage and grow the company’s presence across platforms like Facebook, Instagram, TikTok and LinkedIn.
  • Develop and implement social media content calendars and strategies to increase engagement and brand awareness.
  • Monitor, track, and respond to audience interactions, ensuring consistency in brand voice.
• Data Analysis & Reporting:
  • Analyze marketing campaign performance using tools like Google Analytics, social media insights, and advertising metrics.
  • Generate and present reports on KPIs, customer behavior, and campaign effectiveness to guide future strategies.
  • Provide actionable insights to optimize marketing efforts and improve ROI.
• Budget Control:
  • Plan and allocate marketing budgets for various campaigns and activities.
  • Ensure campaigns are executed within budget, track expenses, and adjust strategies as needed to maximize cost-effectiveness.
• Copywriting & Caption Creation:
  • Write clear, compelling copy for social media posts, email newsletters (if any), website content, and marketing materials.
  • Craft engaging captions and messaging that resonate with target audiences and align with brand tone and goals.
• Website Updates & Liaison:
  • Coordinate with web development teams to ensure the company’s website is up-to-date with the latest content, promotions, and SEO practices.
  • Regularly update website content, product pages, and landing pages to maintain a user-friendly experience and improve conversions.
• Digital Advertising (Facebook & Instagram Ads):
  • Plan, execute, and monitor paid social media ads on platforms like Facebook and Instagram.
  • Optimize ad campaigns based on performance data to drive traffic, conversions, and brand awareness.
• Marketing Content Strategy:
  • Develop and implement a content marketing strategy that supports business objectives and drives engagement.
  • Collaborate with internal teams to produce high-quality, informative, and engaging content across multiple channels.
• Product Research & SEO Liaison:
  • Conduct thorough product and market research to understand consumer needs, market trends, and competitor activities.
  • Work with SEO specialists to ensure content and campaigns are optimized for search engines and contribute to improving website rankings.

Requirements:

• 2-4 years of experience in digital marketing, with hands-on experience in social media management, content creation, and digital advertising.
• Strong understanding of social media platforms (Facebook, Instagram, LinkedIn, etc.), SEO, and digital advertising tools (Facebook Ads Manager, Google Ads).
• Proficiency in data analytics tools (Google Analytics, social media insights) and marketing software (Mailchimp, SEMrush, Hootsuite, etc.).
• Excellent writing, editing, and copywriting skills.
• Strong project management and organizational skills.
• Ability to work under pressure and meet deadlines while managing multiple priorities.

Benefits:

• Competitive salary.
• Health and wellness benefits.
• Professional development opportunities.
• Collaborative and supportive work culture.