SENIOR MARKERTING EXECUTIVE / ASSISTANT MARKETING MANAGER

HUA HNG TRADING CO PTE. LTD.; Singapore; On-site; SGD 40,000 - 80,000; Full time

Job summary

An innovative company is seeking a dynamic Digital Marketing Specialist to lead digital strategies and enhance brand visibility. This role involves managing online campaigns, optimizing digital assets, and overseeing community engagement initiatives. You will collaborate with various teams to develop integrated marketing plans and ensure brand consistency across all platforms. The ideal candidate will have a strong background in marketing, excellent communication skills, and a passion for creativity. Join a supportive team that values innovation and offers growth opportunities in a vibrant work environment.

Benefits

Free use of commercial pickleball courts

Free car and motorcycle parking

Flexible working hours

Work in a lush garden environment

Growth opportunities

Supportive and collaborative culture

Qualifications

• 4-5 years of marketing experience, preferably in retail or F&B.
• Experience in campaign development and team leadership.

Responsibilities

• Develop and oversee digital marketing strategies.
• Plan and execute marketing campaigns to boost revenue.

Skills

Marketing Principles

Strategic Planning

Adobe Creative Suite

Google Ads Management

Social Media Marketing

Analytical Abilities

Copywriting

Communication Skills

Photography Skills

Education

Diploma in Marketing

Degree in Communications

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Job description

Digital Marketing

• Develop and oversee digital marketing strategies that align with the brand’s strategic direction and support various business units.
• Manage the digital presence of all business units, including content creation, curation, and regular updates.
• Ensure websites and digital assets are optimized using SEO best practices.
• Plan, execute, and analyse social media and online campaigns, including Google Ads and social media advertisements, to maximise ROI.

Marketing Campaigns

• Plan, develop, and execute marketing strategies to:

1. Boost revenue and average spending.
2. Increase membership and grow in-store and e-commerce sales.

• Monitor and report campaign progress using pre-defined metrics, evaluating effectiveness to guide adjustments.
• Collaborate with operations, external vendors, and stakeholders to develop integrated marketing plans.
• Conduct market and consumer research to understand trends, brand awareness, and competitive positioning, using insights to refine strategies.

Branding and Content Creation

• Oversee the creation and installation of marketing collateral, including in-store and out-of-home (OOH) materials, brochures, posters, and website content.
• Write compelling copy for diverse marketing needs and lead creative ideation for campaigns.
• Ensure brand consistency across all touchpoints.

Community Engagement and Events

• Organise and execute events, promotional activities, and product launches to increase engagement and footfall.
• Liaise with strategic partners, sponsors, and vendors to enhance brand visibility.
• Develop strategies to engage the membership base and build loyalty through campaigns and activations.
• Support influencer and Key Opinion Leader (KOL) campaigns to amplify reach.

Team and Vendor Management

• Supervise and mentor a small team (in-house, freelance, and agency) while managing relationships with internal and external stakeholders.
• Coordinate tasks, timelines, and deliverables to ensure alignment with overall business goals.

Education and Experience

• Diploma or Degree in Marketing, Communications, or a related field.
• At least 4–5 years of experience in marketing, preferably within the retail or F&B industries, with a proven track record in campaign development and management.
• Experience with team leadership and vendor management is essential.

Skills and Attributes

• Strong knowledge of marketing principles, strategic planning, and best practices.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is highly desirable.
• Skilled in managing Google Ads campaigns and social media marketing.
• Strong analytical abilities to evaluate campaign performance and derive actionable insights.
• Excellent communication and presentation skills, with a knack for copywriting and proofreading.
• Self-motivated, detail-oriented, and able to manage tasks without strict supervision.
• Passion for sustainability and green living; interest in plants or landscaping is a plus.
• Photography, videography, and post-production editing skills are advantageous but not strictly required.

What We Offer

• Work Perks: Free use of commercial pickleball courts, free car and motorcycle parking, and the chance to work in a lush garden environment.
• Flexible Working: Office-based with flexible hours to support work-life balance.
• Growth Opportunities: Be part of a dynamic team, shaping the future of World Farm as a leading retail brand.
• Innovative Culture: Work in a supportive, collaborative environment where creativity and innovation are valued.

How to Apply

If you’re ready to take your marketing career to the next level, we’d love to hear from you! Send your resume, cover letter, and portfolio (if applicable), and a brief introduction to [e-mail].