Senior Marcom Executive (Global Commercial Communication) #JYS

Recruit Express Pte Ltd.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading company in logistics is seeking a Senior Marcom Executive to enhance brand awareness through strategic commercial communication. The successful candidate will be responsible for collaboration across teams for campaign management and message consistency. Key qualifications include a Bachelor's degree and proven experience in marketing roles. Interested candidates are invited to apply.

Qualifications

• Proven experience in campaign management, marketing promotions in shipping/logistics.
• Ability to analyze campaign metrics and optimize based on insights.
• Understanding of digital marketing trends.

Responsibilities

• Develop and implement integrated strategic commercial communication.
• Plan compelling communication content aligned with brand guidelines.
• Conduct post-activity analysis for future campaign optimization.

Skills

Campaign Management

Proficiency in Marketing Tools

Data-driven Mindset

Knowledge of SEO

Education

Bachelor's degree in Marketing, Communications, Business

Master's degree

Tools

CRM Systems

Marketing Automation Software

Analytics Tools

HTML/CSS

Marketing Cloud

Marketo

Job description

Senior Marcom Executive (Global Commercial Communication) #JYS

• Develop and implement integrated strategic commercial communication to drive engagement and strengthen brand awareness.
• Collaborate with cross-functional teams to define communication objectives, target audiences, key messages, value propositions, and performance metrics to drive success.
• Plan compelling communication content that resonate with our target market and align with brand guidelines.
• Collaborate within the Global Commercial Communication team to integrate, and synergise promotions with broader marketing and communication initiatives and ensure consistency in messaging and branding across all touchpoints.
• Collaborate with external vendors, agencies, and internal stakeholders to ensure communication projects are delivered on time and within budget.
• Conduct post-activity analysis to evaluate effectiveness, gather feedback, and generate insights for future campaign planning and optimization.
• Assist in maintaining and updating assets, guides, and design templates to ensure alignment and consistency across all communication outputs, maintaining a cohesive brand identity.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field. Master is a plus.
• Proven experience in campaign management, marketing promotions, or related roles in the shipping, logistics.
• Proficiency in marketing tools and platforms, including CRM systems, marketing automation software, and analytics tools.
• Data-driven mindset with the ability to analyze campaign performance metrics and optimize campaigns based on insights.
• Knowledge of HTML/CSS, Marketing Cloud, Marketo for email marketing and web-related projects will be advantageous.
• Understanding of SEO and digital marketing trends to optimize content reach and engagement.

Interested candidates please send in your resume to:

CEI No: R24122857

EA License No: 99C4599

*All information will be treated with strictest confidence. We regret that only short-listed applicants will be notified.