Senior Manager, Social & PR

Borr Drilling; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job description

Sephora, a division of LVMH – Moët Hennessy Louis Vuitton global luxury leader, is a global leader in beauty retailing. It successfully operates more than three thousand points of sale across Americas, Europe, Middle East, and Asia. Its aim is to animate the most loved beauty community in the world.

Sephora Southeast Asia Oceania is a high growth division of leading global beauty retailer, Sephora. Our teams run omni-channel retail businesses in Singapore, Malaysia, Thailand, Australia, and New Zealand, franchise operations in India & Indonesia and we run ecommerce only businesses (the first in the world globally for Sephora!) in Philippines. Our success is built on innovation, a unique product portfolio, market leading digital capability, and our exceptional peo-ple! With ambitious growth plans we are always looking for talented people who are passionate about building businesses and developing themselves and our customers’ experience.

The opportunity:

Our Marketing organization aims to inspire and connect people through meaningful storytelling, always pushing the norms and boundaries, one person, one community at a time.

We are a strategic team of big thinkers and creatives who truly work interdependently to stimulate demand and driving traffic to our network. From developing marketing strategies, designing toolkits, connecting local consumer insights to our expertise & selection, planning our loyalty program, writing copy to building exciting in-store experiences, we are constantly finding ways remind beauty lovers why Sephora is extra-ordinary and cement our place as an authentic beauty expert.

Your Role at Sephora

As a Senior Manager, Social & PR, you will be responsible for shaping and executing Sephora’s social strategy, that drive awareness & credible consideration vs competition across Southeast Asia & Oceania.

This includes delivering a social media platform strategy across earned and owned program, managing & optimising relationships with influencers and creating eventing strategies towards improving our brand health through superior social media results.

In this role, you will report to the Director of integrated Marketing and work cross functionally with all departments to ensure strategy, message and materials are represented online in the most impactful way possible that is on brand. You would also be interfacing with external vendors and internal teams to analyse trends (micro and macro), design new campaigns and/or evolve existing programs with a clear ROI on investment to a desired outcome. You are also expected to work with brand partners, prioritiz-ing Only@Sephora brands to drive differentiation and preferential support towards our larger social strategy.

You must have in-depth knowledge, understanding and experience in digital and social media, and preferably experience and/or interest in beauty.

The successful candidate should be able to harness their understanding of best practices and trends in social media management to position Sephora as a leader vs competition in the digital landscape.

Key Responsibilities

• Observe the latest developments and trends in the beauty industry and formulate social/brand strategies for specific regions/countries, including but not limited to New Market Expansion, Sephora brand equity and new brand launches.
• Conduct industry research, create insights vs competition, and in-depth analysis on key social campaigns, influencers programs and platform trends.
• Able to set key performance indicators for team and manage, lead and drive social & PR team to meet their targets.
• Lead agency relations across all the team projects including heavy involvement on micro influencer program.
• Navigate conversations with and advise senior marketing leaders in the brands’ organizations on both the strategic and tactical level.
• Advise the brands on how to win at Sephora from an social marketing standpoint across key social programs and platforms.
• Cross-Functional Leadership
  • Build reciprocal partnerships cross-functionally in a highly matrixed organization: merchandising/brands, e-commerce, growth marketing, retail operations, training, and education, creative, CRM & loyalty and analytics teams.
  • Employ a strategic approach to process; organize and divvy up work effectively.
  • Serve as mentor and role-model to junior team members and cross-functional partners, even if it is not a direct-reporting relationship.
  • Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative.

We’re Excited About You If You

• Comes with a Bachelor's Degree or higher in advertising, marketing, communications, or related field
• 5+ years of experience in social media marketing, digital marketing or a related field
• Demonstrated success in developing and implementing social media strategies and campaigns, and developing creative and engaging content for multiple brands/stakeholders
• Experience with social media analytics and ability to identify key insights and optimization opportu-nities from the data
• Experience managing a budget
• Excellent written and verbal communication skills with expertise in creating compelling content across social media platforms
• Strong understanding of social media best practices, trends and technologies
• Above average analytical skills and attention to detail
• Strong leadership, presentation and collaboration skills
• Ability to both think big picture and be a visionary/idea generator - leading program vision and planning while also getting involved in the details of program execution
• Experience working with cross functional partners or clients to meet their business needs
• Ability to organize and manage multiple detail-oriented projects and to meet deadlines
• Willingness to approach projects with a can-do attitude and create process where there is no one
• Proficiency in Word, Excel, and Power Point
• International exposure
• Understands the importance of team culture and dynamics

While at Sephora, you’ll enjoy...

• The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.
• The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
• The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000 stores, are united by a common goal - to reimagine the future of beauty.

You can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.