Senior Manager, Public Relations – Disney Cruise Line

THE WALT DISNEY COMPANY (SOUTHEAST ASIA) PTE. LIMITED; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading company in the entertainment industry is seeking a Senior Manager of Public Relations to oversee strategic communication strategies for an expanding fleet of Disney Cruise Line ships. The ideal candidate will lead PR initiatives, manage international partnerships, and mentor a high-performing team while working in a dynamic and fast-paced environment.

Qualifications

• Minimum of 8+ years of experience in communications and public relations.
• Proven understanding of the Disney Cruise Line product.
• Excellent knowledge of Associated Press style guidelines.

Responsibilities

• Oversee strategic communication planning and execution.
• Lead concept development and production of creative content.
• Supervise budget management and develop tactics based on business priorities.

Skills

Leadership

Communications

Public Relations

Creative Content Development

Networking

Education

Bachelor of Arts or Bachelor of Science degree in Communications, Journalism, Public Relations

Tools

Adobe Creative Suite

Keynote

PowerPoint

Canva

Job description

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

About Disney Cruise Line:

Since launching in 1998, Disney Cruise Line has established itself as a leader in the cruise industry, providing a setting where families can reconnect, adults can recharge and children can experience all Disney has to offer. Today, the award-winning Disney Cruise Line continues to expand its blueprint for family cruising with a fleet of six ships — the Disney Magic, Disney Wonder, Disney Dream, Disney Fantasy, Disney Wish, and Disney Treasure — and seven more ships on the way, including the expanded relationship with Oriental Land Company Ltd. to bring Disney cruise vacations to Japan, by 2031. The Disney Cruise Line fleet sails to destinations in The Bahamas, the Caribbean, Europe, Alaska, Mexico, Canada, Hawaii, the South Pacific, and Australia and New Zealand. The Disney Adventure, setting sail in 2025, will be the first to home port in Singapore.

About the Role:

The Senior Manager of Public Relations will oversee proactive communications strategy for Disney Cruise Line during an unprecedented period of expansion. This role will lead and execute strategic PR plans, including editorial writing, project management, creative content and media relations for our expanding fleet of cruise ships and tropical Disney destinations. This position reports to the Director of Public Relations, Disney Signature Experiences.

The Senior Manager of Public Relations will:

• Oversee strategic communication planning and execution
• Build creative, inclusive and impactful narratives to drive key business priorities
• Ideate, oversee and execute various PR programs, including product announcements, stunts, media events and more
• Lead concept development and production of creative content
• Supervise international publicity strategy, working with public relations agencies and internal partners in select international markets
• Oversee budget management and develop tactics based on strategic business priorities
• Partner with cross-company teams to collaborate, integrate and cultivate fresh ideas
• Develop, mentor and lead a high-performing team

Required Qualifications

• Minimum of 8+ years professional experience in communications and public relations, including leadership of others
• Proven understanding of the Disney Cruise Line product and the cruise industry
• Excellent knowledge of Associated Press style guidelines
• Extensive writing and editing experience
• Visual storyteller with an understanding of design aesthetics
• Able to work in a demanding, fast-paced environment, often after hours and on weekends
• Available to travel for projects and work remotely
• Ability to handle confidential information

Earned and Owned:

• Deep knowledge of the earned media landscape
• Demonstrated track record of placing and shaping stories
• Understanding of social media platforms, concepts and strategy

Creative Content:

• Experience concepting and producing editorial and creative photo/video content: b-roll, VNRs, SMTs, hyperlapses, explainer videos, serial content, etc.
• Able to create visually compelling presentations in Keynote/PowerPoint/Canva or similar app

Business Acumen:

• Must be a confident communicator and presenter
• Proven experience in multi-tasking and working effectively under pressure
• Able to develop and share creative, innovative ideas
• Self-motivated with a positive and professional approach to work
• Proactive, reliable, responsible and accurate
• Extreme attention to detail
• Must possess excellent networking, partnering and organizational skills
• Able to work comfortably with Cast Members at all levels
• Able to work in an environment that promotes and celebrates diversity and inclusion

Preferred Qualifications:

• Knowledge and ability to navigate the Disney Experiences organization
• Knowledge of Disney Cruise Line
• Understanding of the cruise and travel industries
• Command of Adobe Creative Suite or other design apps

Required Education:

• Bachelor of Arts or Bachelor of Science degree in Communications, Journalism, Public Relations or related field

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.