Senior Manager, Performance Marketing - SEO & ASO

foodpanda hk; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

Join a leading global delivery platform as a Senior Manager in Performance Marketing, focusing on SEO & ASO strategies to enhance brand visibility. You will define and execute comprehensive SEO strategies, collaborate with product teams, and monitor key performance indicators in a dynamic, innovative environment.

Benefits

Dynamic, challenging environment with steep learning opportunities

Personal and professional development opportunities

Engaging company events and activities

Qualifications

• 5+ years in Online Marketing or multi-channel marketing with a focus on SEO.
• Autonomous, project-driven, and hands-on approach.
• Proficiency with SEO tools is essential.

Responsibilities

• Define and execute SEO strategies for specific DH brands.
• Monitor SEO KPIs and share best practices across platforms.
• Conduct regular website audits and coordinate with product management.

Skills

SEO Onpage Optimization

Analytical and data-driven mindset

Excellent English communication skills

Web development knowledge

Team player

Education

Degree in marketing, business, economics, management, engineering, or related field

Tools

Ahrefs

Google Search Console

SemRush

HTML

PHP

JavaScript

Job description

About the opportunity

We are looking for a Senior Manager, Performance Marketing - SEO & ASO to work within our Regional Performance Marketing teams for APAC, Europe, and Turkey.

Responsibilities:

• Define and execute SEO strategies for specific DH brands
• Perform ongoing keyword discovery, expansion, and optimization
• Evaluate search demand to identify growth opportunities
• Collaborate with local product teams to implement SEO improvements
• Conduct regular website audits (Onsite, Offsite, Technical)
• Coordinate with product management on website migrations, releases, and SEO/Product OKRs
• Monitor SEO KPIs (ranking, traffic, acquisitions)
• Share SEO best practices across web platforms
• Work with product and development teams to ensure SEO best practices

What you need to be successful

• 5+ years in Online Marketing or multi-channel marketing with a focus on SEO
• Degree in marketing, business, economics, management, engineering, or related field
• Strong web development knowledge; web-mastering experience is a plus
• Autonomous, project-driven, hands-on approach
• Expertise in SEO Onpage Optimization
• Proficiency with SEO tools (Ahrefs, Google Search Console, SemRush, etc.)
• Advanced HTML, PHP, JavaScript; Python familiarity is a plus
• Experience with CMS, SPA, AngularJS is a plus
• Excellent English communication skills; additional languages are a plus
• Experience in Product Management or SEM is a plus
• Team player with ability to work independently
• Fast learner, passionate about SEO
• Analytical and data-driven mindset
• Proactive, motivated, and hands-on
• Thrives in a fast-paced environment
• Enjoys work and maintains a good sense of humor

Who we are

foodpanda, operated by Delivery Hero Group, is a leading global delivery platform operating in over 70 markets. Since 2011, Delivery Hero has grown to employ over 40,000 people worldwide, pioneering quick commerce to deliver groceries and household goods swiftly. Headquartered in Berlin, Germany, and listed on the Frankfurt Stock Exchange since 2017.

In July 2024, Delivery Hero merged foodora, Yemeksepeti, and foodpanda, forming the second-largest entity within the group, leading food and QCommerce delivery in 18 markets.

What's in it for you

• Dynamic, challenging environment with steep learning opportunities
• Responsibility from day one in a global leader
• Part of a high-performing, diverse team
• Engaging company events and activities
• Personal and professional development opportunities
• International team with diverse backgrounds
• Empowering culture that encourages ownership

Delivery Hero processes over 3 million orders daily, operates in 40+ markets, with 18,000 employees and 500,000+ restaurant partners.