Senior Manager, Marketing Services & Client Marketing, Global Clients (Asia Pacific)

Visa; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Visa is seeking a Senior Manager for Marketing Services & Client Marketing in the Asia Pacific region. This role requires expertise in payments marketing to enhance client relationships and drive innovative marketing solutions across multiple markets. Candidates should have over a decade of relevant experience and a proven track record of success in the financial services sector.

Qualifications

• Minimum 10 years experience in marketing within financial services.
• Experience in fast-paced, matrixed organizations.
• Demonstrated ability in innovative marketing strategies.

Responsibilities

• Lead the implementation of marketing programs for global clients.
• Build and manage client relationships focused on marketing services.
• Drive revenue and support business development for marketing services.

Skills

B2B2C marketing strategy

B2C marketing strategy

Payments marketing trends

Strategic partnerships management

Executive communication skills

Education

Bachelor's degree

Tools

Microsoft Excel

Microsoft Word

Microsoft PowerPoint

Microsoft Outlook

Job description

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Team Summary

This is an exciting time to join the Singapore, Malaysia and Thailand (SMT) Marketing Team,as we strengthen our focus on deepening relationships with Global Clients and grow Visa products and services. The SMT Marketing team is a passionate and dedicated team with a high-performance culture focused on leading and supporting campaigns and partnerships to grow Visa’s overall brand equity with consumers and businesses, in addition to advancing Visa’s Marketing Advisory Services across our client portfolio. As part of the SMT Marketing Hub Team, theSenior Manager, Marketing Services & Client Marketing, Global Clients (Asia Pacific)will serve as the primary point of contact and payments marketing expert for our Global Clients in Asia Pacific. This role will be reporting directly to the Head of Marketing (SMT). This role will be based in Singapore.

What a Senior Manager, Marketing Services & Client Marketing, Global Clients (AP) does at Visa:

In this role, you will lead the scoping and sell in of marketing programs and oversee implementation of marketing services engagements designed to enhance the client’s brand, grow its customer base and increase engagement with Visa products and services. The ideal candidate has deep knowledge regarding payments marketing trends, insights and best practices, is accomplished in managing strategic partnerships and has a track record of architecting, building and implementing innovative, high-impact marketing strategies and campaigns on behalf of our Global Clients. You will be required to collaborate with the Regional & Global Client Marketing community, the greater AP Hub team, as well as AP functional business leads to help develop business growth strategies, best-in-class RFP responses and Marketing Services innovation. You will also be responsible for aiding the Senior Director in Quarterly Business Reviews & Annual Growth Strategy exercises (MSO and AOP).

You will work closely with Visa’s in-country Client Marketing teams to support them in their Marketing Services pitches & proposals, enabling new revenue opportunities and margin growth opportunities to help them meet and exceed their core revenue and average annual net revenue (AANR) targets. You will also be responsible for supporting and delivering Marketing engagements for the regionally managed Global Client accounts: HSBC, Citi and Standard Chartered. Success in this role will be measured through revenue & contribution margin attainment, forecast accuracy and stakeholder feedback.

Key Responsibilities:

• Nurture and grow client relationship, establishing Visa Marketing Services as preferred marketing partner.
• Serve as primary point of contact and payments marketing expert for our Global Clients in Asia Pacific, and work in close collaboration with AE and VCA team.
• Develop multi-year holistic global account marketing plan to ensure consistency and alignment with client’s vision.
• Build the Global Client’s Marketing Services pipeline and manage the Global Account VAS Advisory revenue in partnership with AE and VCA.
• Lead business development for marketing services, focusing on both local and multi-market opportunities.
• Drive revenue, margin and customer satisfaction for Marketing services with respective clients and be accountable for achieving annual targets for the business unit.
• Collaborate with regional/local delivery teams to support business development for multi-market opportunities and engagement implementation.
• Coordinate with regions and markets to ensure seamless handoff of from business development stage to implementation and execution phase.
• Participate in ongoing client meetings and quarterly business reviews, champion marketing services in shaping client program strategy.
• Oversee administrative and operational processes necessary to bring client engagements to market – contract development, legal/compliance approvals, VPC management, revenue recognition etc.
• Provide ongoing support to cross-functional and regional working team responsible for implementing client projects; share expert knowledge about clients’ business to help facilitate decision making and move projects forward.
• Lead the measurement, analysis, and reporting of marketing program performance and its impact on business results, where applicable.

Qualifications

We are looking to hire candidates with an innate ability to grasp and present the value propositions of Visa’s Marketing Services in a way that resonates with our clients and clearly articulates how we solve their problems.

As a candidate you should have:

• Minimum 10 experience in marketing in the financial services or payments
• Successful in operating in a fast-paced, highly matrixed organizations
• Tangible business experience in payments, marketing, advertising or consulting roles.
• Accomplished in B2B2C and B2C marketing strategy and working cross-functionally to implement and execute, with particular emphasis on creating first or new to market strategies
• Demonstrated experience working across diverse geographies and cultures.
• Past experience bringing new ideas to market, creating innovative marketing strategies new to the business, navigating across highly matrixed organizations to secure approval and build the go-to-market roadmap to enable execution
• Skilled in crafting, pitching and selling new, innovative ideas to executive leadership and clients
• Confident in working in new territory or grey space
• Strong executive presence; excellent written and verbal communication skills
• Proficient on all Microsoft products including Excel, Word, Outlook and PowerPoint
• Bachelor’s degree required

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.