Senior Manager, Marketing & Communications

AZTECH TECHNOLOGIES PTE LTD; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A leading technology and electronics manufacturing company is seeking a Senior Manager, Marketing & Communications to enhance corporate visibility and employer branding. This role involves leading marketing campaigns, managing external agencies, and nurturing corporate communications efforts. The ideal candidate possesses a decade of B2B marketing experience and a strong grasp of the tech landscape, aiming to elevate Aztech's presence in both local and global markets.

Qualifications

• At least 10 years of experience in a B2B marketing or communications role.
• Proven experience in corporate communications and employer branding.
• Self-driven, strategic, and able to balance creative and analytical thinking.

Responsibilities

• Lead strategic marketing and communications initiatives.
• Develop and execute integrated B2B marketing campaigns.
• Oversee creation of content for all platforms.

Skills

Leadership

Project Management

Digital Marketing

Storytelling

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Tools

SEO/SEM

Digital Marketing Tools

Analytics Tools

Job description

About the Company

Aztech is a leading technology and electronics manufacturing services provider with a global footprint and a passion for innovation. With decades of experience delivering high-quality solutions across consumer electronics, communications, and IoT, Aztech continues to grow its presence in key markets worldwide. We are proud to work with some of the world’s top-tier brands and partners, supported by our strong manufacturing and R&D capabilities as well as a commitment to excellence.

As part of our continued expansion and strategic brand positioning, we are seeking a dynamic Senior Manager, Marketing & Communications to drive our corporate communications, employer branding, and overall marketing efforts.

About the Role

As the Senior Manager, Marketing & Communications, you will lead strategic marketing and communications initiatives that strengthen Aztech’s brand presence both externally and internally. The role will be responsible for developing and executing integrated B2B marketing campaigns, driving corporate visibility, and elevating employer branding efforts across platforms and touchpoints.

We are looking for a hands-on leader with experience in B2B marketing, strong storytelling skills, and a keen understanding of the tech/manufacturing landscape.

What You’ll Be Doing

Strategic Marketing & Campaigns

• Plan, develop and execute integrated B2B marketing campaigns (both digital and offline) to support business growth, enhance brand equity, and drive lead generation in local and overseas markets.

• Align marketing strategies with business goals to improve customer engagement, market penetration, and brand visibility.

• Create targeted campaigns to generate Marketing Qualified Leads (MQLs) for sales expansion into new markets.

Content & Digital Marketing

• Oversee creation of compelling and informative content for Aztech’s website, blog, newsletters, and social media platforms.

• Work with the Design team in conceptualizing marketing collateral, including brochures, event materials, and digital creatives.

• Manage SEO, social media, and analytics tools to track and optimize campaign performance.

Analytics & Agency Management

• Develop and maintain analytics dashboards across digital marketing platforms; extract insights and provide data-driven recommendations for future initiatives.

• Manage external marketing and branding agencies to ensure timely delivery of high-quality work aligned with brand guidelines and campaign goals.

Corporate Communications

• Lead all corporate communications efforts, including media relations, press releases, thought leadership, and executive messaging.

• Build relationships with key media outlets and ensure consistent representation of Aztech’s brand voice in external communications.

• Act as brand custodian to ensure consistent narrative across all platforms and stakeholders.

Employer Branding & Internal Comms

• Partner with HR to develop and implement employer branding strategies that position Aztech as a top employer in the industry.

• Craft and manage internal communications campaigns that engage employees, support culture initiatives, and reflect Aztech’s values.

• Develop content for recruitment campaigns, careers pages, and employee spotlights to humanize the brand and attract talent.

What We Are Looking For

• Bachelor’s degree in Marketing, Communications, Business or a related field.

• At least 10 years of experience in a B2B marketing or communications role, preferably within the manufacturing, tech, or electronics sectors.

• Proven experience in corporate communications and employer branding.

• Strong leadership and project management skills with the ability to lead cross-functional teams and external vendors.

• Excellent writing, editing, and storytelling abilities with attention to tone and brand consistency.

• Hands-on knowledge of digital marketing tools, social media platforms, SEO/SEM, and analytics tools.

• Self-driven, strategic, and able to balance creative and analytical thinking.