Senior Manager (Marketing, Capability Building & Awards)

Franchising and Licensing Association (Singapore); Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

An association focused on franchising and licensing is seeking a Marketing and Events Manager to oversee digital marketing efforts, manage courses, and organize annual awards. Strong experience in association marketing and events, alongside excellent communication skills, are required. The position aims to enhance member engagement and successfully drive various marketing initiatives.

Qualifications

• At least 5 years experience in events organisation.
• Exceptional marketing communication and writing skills required.
• Familiarity with social media and marketing platforms for events publicity.

Responsibilities

• Responsible for marketing on digital platforms.
• Manage WSQ courses and ensure positive reviews.
• Organise the FLA Awards & Presentation Ceremony.
• Support general association member functions.

Skills

Association marketing communication

Events organisation

Interpersonal skills

Detail-oriented

Content curation

Education

Bachelor’s degree

Job description

The Candidate

• Should have in-depth experience in association marketing communication
• Experience in Awards management will be a great plus
• Has initiative and be independent in carrying out scopes assigned
• Should be a good communicator to establish close working relations with various partners & stakeholders
• Should have events organisation experience

(1) Marketing

FLA digital platforms (i.e. website, social media channels, GMB, youtube, etc) – fully responsible for

• Content curation: Build & maintain an engaging & up to date FLA website where franchising and licensing resources and contacts are readily accessible
• Increase visibility and awarenessof the association in all digital platforms (submit a calculated proposal of marketing budget for SEM, SEO, paid adverts, editorials etc on related/relevant platforms/channels vs projected outcomes for management’s approval); execute/track/review/report outcomes diligently (monthly)
• To research & propose additional outreach channels to boost FLA’s branding and activities uptake
• In charge of content proofing for all social media postings (including Facebook, GMB, LinkedIn, and additional channels that may be deemed relevant/beneficial)
• Conceptualise & design marketing and communication collaterals (i.e. emailers, social media posts, video clips, brochures, newsletters, etc)
• Ensuring members’ profile pages are updated
• Develop/Grow relevant PR contacts and channels to bring up the awareness and branding of FLA, our activities/events & members (draft media releases where required)
• Maximise FLA digital platforms/website fully (with aim to monetise where possible e.g. drive advertising uptake)

(2) Managed WSQ Courses – fully responsible for Performance of all 9x existing FLA WSQ Franchise / License courses

• Sales KPI: At least 14 sessions per year – targeting 350pax of course participants by 2026
• To ensure positive reviews from attendees(to maintain above 4.5 out of 5 for all courses)
• Smooth execution of course run
• Event timeline management from marketing to payment, print/delivery of updated course material for course facilitation/participant usage
• Participants should be well supported (during enrolment and on-site)
• Ensure successful renewal of FLA WSQ courses from SSG before validity period expires
• Marketing: To develop new/revamp marketing communications (print collaterals/factsheets, video, ad buys, etc) that meets SSG guidelines; content should be clear & captivating communication of key learnings
• To propose effective alternative/new marketing channels to expand/grow target audience/potential leads (FLA WSQ course attendees)
• Operations/administrations: Close monitoring & timely follow-up with SSG on grant reimbursements
• To fully understand and be responsible for SSG-TP course funding audit
• Administrations: Ensures systematic filing (internally and externally to meet SSG requirements via TPG as well as audit) of course runs documentations

(3) FLA Awards & Presentation Ceremony (annual flagship event)

• Accountable for P&L management
• Event organisation
• Review Awards Nomination details – propose relevant changes to streamline and sustain event (i.e. categories, schedules, etc)
• Review publicity (Winners’ Celebration Package) – propose, select & manage vendors
• Marketing execution & Drive Nomination submission
• Prepare and arrange for Judging
• Drive Award winners’ celebration (i.e. marketing/publicity) packages uptake
• Prepare all logistics and administrations of Awards Presentation Ceremony
• Execute pre and post Marketing/Publicity for Award Winners
• Execute the Awards Presentation Ceremony

(4) General Association Support

(a) Membership support

• Assigned membership account management/tracking
• Weekly members’ feature for business matching
• To conduct Franchise diagnostics (competency assessment)

(b) General administrations (invoicing, payment follow-ups, etc) for assigned projects/scopes

• Update FLA sub-committees on project progress
• Involved in FLA EXCO meetings to update on project progress
• Other roles when assigned as need arises

Preferred Qualifications

• Familiarity and passionate in association/members’ engagement functions
• Related experience in organising Awards will be a plus
• At least 5 years experience in events organisation
• Exceptional marketing communication, writing (content curation) and interpersonal skills
• Savvy in social media and marketing platforms for events publicity
• Detailed-oriented, independent & proactive team player
• Good people skills
• Bachelor’s degree preferred

http://www.flasingapore.org/

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