Senior Manager, Marketing

What You’ll Be Doing:

• Lead the planning and execution of local marketing strategies in alignment with our overall business goals.

• Create and implement integrated marketing plans including campaigns, digital, public relations, events, and promotions to boost brand awareness, customer acquisition, and retention.

• Monitor market trends, consumer insights, and the competitive landscape to inform strategy.

• Develop a deep understanding of the fast casual and Japanese casual dining market segments.

• Lead and develop the marketing and creative teams, fostering innovation and collaboration.

• Collaborate cross-functionally with Sales, Operations, Product Development, and Finance to ensure seamless execution.

• Manage relationships with external vendors, agencies, and partners to ensure quality and timely deliverables.

• Oversee the marketing budget, ensuring cost efficiency and compliance with brand and legal standards.

What We’re Looking For:

• A proven marketing professional with strong strategic planning and execution experience in the F&B or retail sector.

• Strong leadership and people management skills, with the ability to mentor and motivate a creative team.

• Excellent analytical, communication, and stakeholder management skills.

• In-depth knowledge of Singapore’s consumer trends, digital marketing landscape, and local media environment.

• Ability to manage budgets and ensure compliance with brand and regulatory standards.

• Passionate about the fast casual and Japanese dining concept, with a keen eye for branding and customer experience.