Senior Manager, Marketing

RBC; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

As a Senior Manager in Marketing at a leading global bank, you will develop and implement strategic marketing initiatives for RBC Wealth Management in Asia. Your role will involve collaboration across various teams and channels to strengthen client relationships and drive brand visibility. This position is ideal for a creative marketer with a strong understanding of finance and proven strategic capabilities.

Benefits

World-class training program in financial services

Dynamic and collaborative high-performing team

Opportunities for personal and professional development

Qualifications

• 5+ years of experience in marketing strategy and execution, especially in finance and wealth management.
• Experience in developing and delivering multi-channel marketing campaigns.
• Proficiency in written Traditional Chinese or Simplified Chinese is essential.

Responsibilities

• Develop and implement annual marketing and brand strategy.
• Measure and report on marketing campaign performance using data.
• Work with teams to foster collaboration and strong relationships.

Skills

Brand Marketing

Communication

Creativity

Customer Behavior

Industry Knowledge

Marketing Activities

Education

Bachelor's degree in Marketing or Business

Job description

Job Summary

As the Senior Manager, Marketing, you will be responsible for developing and implementing the annual marketing and brand strategy to promote RBC Wealth Management Asia and help facilitate stronger relationships with clients and prospects.

Job Description

What is the opportunity?

As the Senior Manager, Marketing, you will be responsible for developing and implementing the annual marketing and brand strategy to promote RBC Wealth Management Asia and help facilitate stronger relationships with clients and prospects.

What will you do?

• Provide the business with guidance and enablement on marketing opportunities, ideas and branding activities.
• Work strategically in the development, management, execution, and communication of a robust calendar of marketing tactics across all channels, including content and thought leadership, sponsorships, events, advertising, collateral, email marketing, web communications and promotions.
• Measure and report on the performance of marketing campaigns, using data to gain insights, track progress to goals, and optimize accordingly.
• Support the regular development of content on wealth management topics for our public-facing corporate website.
• Foster a culture of collaboration and strong relationships with regional business leaders, product groups and owners, members of the marketing team, corporate communications group and sustainability and impact team.
• Work as a key member of the global Wealth Management Marketing team to support the business, promote our product offering and build the Wealth Management brand in Asia.
• Ad hoc support of RBC Capital Markets APAC Brand & Marketing activities.

• Strengthening RBC WM’s Culture of Philanthropy by supporting charitable corporate donations and sponsorships and select employee volunteer programs.

• Support the execution of charitable initiatives and programs including the RBC Celebration of Impact and RBC Race for the Kids and help raise internal awareness.

What do you need to succeed?

Must-have

• 5+ years of experience, particularly in marketing strategy and execution with a sound understanding of finance, wealth management, business, investments, etc.
• Proven experience in marketing, particularly in the development and delivery of marketing strategies and multi channel campaigns.
• This role requires proof-reading English-Chinese translation of written content, proficiency in written Traditional Chinese or Simplified Chinese is essential.
• Excellent relationships management and partnership development capabilities and skills.
• Able to manage effectively as a member of a global team across multiple time zones.
• Excellent presentation, interpersonal and verbal and written communication skills particularly with senior executives.
• Good analytical skills and strong creative problem-solving skills.
• Ability to manage conflicting priorities, excellent project management, leadership skills and attention to detail.
• Bachelor's degree preferably in Marketing or Business.

What’s in it for you?

We thrive on the challenge to be our best - progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive and high-performing team
• A world-class training program in financial services
• Ability to make a difference and lasting impact.

Job Skills

Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

Address:

8 MARINA VIEW, #26-01 ASIA SQUARE TOWER 1:SINGAPORE

City:

Singapore

Country:

Singapore

Work hours/week:

40

Employment Type:

Full time

Platform:

WEALTH MANAGEMENT

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-07-02

Application Deadline:

2025-08-02

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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