Senior Manager, Digital Marketing

JustCo; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading flexible workspace provider in Singapore is seeking a Digital Marketing Specialist to enhance their digital strategy. The role involves execution of paid media strategies and managing the development of a mobile app. Candidates should have 8-10 years of experience in digital marketing with a focus on performance-based campaigns and strong project management skills. Join a vibrant team that values professional growth and collaboration.

Benefits

Career development opportunities

Dynamic work environment

Collaborative team culture

Qualifications

• 8-10 years of hands-on experience in digital marketing, focusing on paid media, SEM and SEO.
• Proven track record in managing performance-based campaigns in APJ region.
• Strong communication skills and ability to work across departments.

Responsibilities

• Develop and execute paid media strategies across various platforms.
• Support marketing leads in launching new markets using localized strategies.
• Manage the development of JustCo’s mobile app and coordinate internal stakeholders.

Skills

Digital marketing

SEM

SEO

Google Ads

Meta Ads

TikTok Ads

Project management

Google Analytics

Tools

Google Analytics

Google Tag Manager

Google Search Console

WordPress

Mailchimp

Job description

About JustCo:

JustCo is Asia Pacific's leading provider of flexible workspaces for businesses of all sizes seeking flexible work solutions.

Founded in 2011 and headquartered in Singapore, JustCo leads Singapore's coworking scene with the largest network, offering close to 50 coworking centres across eight gateway cities in the region.

JustCo empowers flexible work across our network of high-quality coworking centres in prime locations, seamlessly integrated with technology to enable our members to work from any of our premises. Beyond flexible workspace solutions, we also strive to be the place that works for all individuals and businesses, revolutionising how people work by providing a platform that fosters growth, connections, collaborations and opportunities for our ever-growing JustCo community and beyond.

About the role:

We are looking for a highly skilled and motivated Digital Marketing Specialist to join our marketing team. This role is critical to key digital functions, taking ownership of our paid media strategy, SEM/SEO execution, and digital platform development.

As our Digital Marketing Specialist, you will be responsible for driving performance across Google, Meta, TikTok, and other digital platforms, supporting SEO/SEM initiatives in new markets, and managing the development of the JustCo mobile app, to deliver best-in-class digital experiences for our members.

In this role, you will be responsible for:

1. Digital Media Strategy, Planning & Buying

• Develop and execute paid media strategies across Google Ads, Meta, TikTok, and other platforms.

• Manage media budgets, optimize campaigns for performance (ROI, CPL, CTR, etc.), and ensure alignment with business objectives.

• Monitor and analyze campaign performance, providing actionable insights and reports.

2. SEM & SEO Implementation

• Support marketing leads in launching new markets through localized SEO and SEM strategies.

• Conduct keyword research, on-page optimization, and manage paid search campaigns.

• Ensure best practices in technical SEO and content optimization are followed across digital assets.

3. Project Management: App Development

• Project manager for the ongoing development of JustCo’s mobile app.

• Liaise with internal stakeholders and external vendors to define requirements, manage timelines, and ensure successful feature launches.

• Coordinate testing, feedback loops, and user adoption strategies.

Pre-requisites for this role include:

• 8-10 years of hands-on experience in both B2C and B2B digital marketing, with a focus on paid media, SEM, SEO, and analytics.

• Proven track record in managing and optimizing performance-based campaigns on Google Ads, Meta, TikTok within the APJ region

• Demonstrable working knowledge of ad-booking and digital ad operations (campaign set-up on self-serve platforms, tagging of ads and site, ensure ads are properly served and tags are firing, reporting, and reconciliation of final costs for finance admin)

• Solid understanding of SEO best practices and SEM campaign management.

• Proficient in Google Analytics, Google Tag Manager, Google Search Console, WordPress CMS and Mailchimp.

• Experience working with app development teams or managing digital product rollouts is a strong advantage.

• Highly organized, detail-oriented, and confident in managing multiple projects simultaneously.

• Strong communication skills and ability to collaborate across departments, regions and stakeholder groups.

• Strong critical thinking skills partnered with drive, energy and positivity. Must be able to thrive under minimal supervision, great pressure and full accountability.

• Reading and conversational proficiency in Chinese, Japanese or Vietnamese will be an advantage.

We will review your application and will contact you within two weeks if you are shortlisted for an interview.

Spark your potential at JustCo! We believe work should be energizing and fulfilling. Our company values growth and offers endless possibilities to develop your career and yourself. Join our passionate team and discover a work environment that helps you thrive. This is the place that works for you.