Senior/Manager, Business Development

ESSEC Business School; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

ESSEC Business School seeks a Senior/Manager for Business Development to drive recruitment efforts for their Executive MBA and Executive Masters programs in Singapore. This role involves collaborating with stakeholders to develop and implement strategies for applicant volume and quality, requiring strong communication skills and an understanding of market dynamics. The successful candidate will thrive in a dynamic environment and possess a growth mindset, enabling them to adapt to varying circumstances.

Qualifications

• 7 years of relevant experience, preferably in a higher education setting.
• Mature disposition and able to hold conversations at different seniority levels.
• Familiarity with media strategy and digital marketing is a plus.

Responsibilities

• Recruit quality applicants for Executive MBA and Executive Masters programs.
• Collaborate with marketing colleagues to develop strategies for lead generation.
• Ensure effective application and admission processes.

Skills

Strong communication skills

Presentation skills

Understanding of buyer behaviour

Lead generation and conversion

Analytical perspective

Overall digital literacy

Education

Bachelor's degree in Business Administration, Marketing, or related fields

Tools

CRM and marketing automation software

Salesforce

Marketo

Google Workspace

Microsoft Office

Job description

ESSEC Asia-Pacific opened its doors in Singapore in 2005. The state-of-the-art campus located in the One-North innovation hub welcomes about 1,000 students and professionals globally each year. The campus offers undergraduate (Global BBA), graduate (Master in Management, Specialized Masters) and Executive Education (Executive MBA, Custom, Open Enrolment) programs. The campus has sustained growth in local talent of faculty, staff, students, and alumni, and serves as the Asia-Pacific regional hub developing and expanding our network of academic and corporate partnerships in and around the region.

The Senior/Manager for Business Development is responsible for the successful recruitment of students for our Executive MBA and Executive Masters programs. The incumbent works in collaboration with the Academic Director to develop and implement strategies and activities to achieve application volume, diversity and quality of the candidates.

The candidate will report to the Head of the Post Experience Programs.

Responsibilities:

1. Business development

• Recruit quality applicants for the Executive MBA and Executive Masters programs

• Work closely with the Academic Director to nurture leads and the pipeline

• Represent programs at events such as education fairs, information sessions and coffee chats

• Consult with prospects on program suitability

• Maintain CRM reports on prospects and current students

2. Marketing

• Collaborate with marketing colleagues with consistent feedback loops to develop strategies for B2C product marketing, lead generation, nurture, and conversion

3. Admissions

• Collaborate with admissions team to ensure an effective application and admission processes

• Manage scholarship budget and processes

• Ensure a high level of service quality for applicants

This is a non-exhaustive list of responsibilities and can evolve with time or as assigned by the Reporting Line Manager.

Position Requirements /People Specifications:

• Strong communication and presentation skills

• Mature disposition and able to hold conversations across different seniority levels and international environments

• Understanding of buyer behaviour, lead generation, and lead conversion

• Familiarity with CRM and marketing automation software (e.g. Salesforce, Marketo)

• Possess an analytical perspective; able to propose solutions and suggest process improvements

• Possess a growth mindset and has the agility to react positively to changes

• Overall digital literacy, including Google Workspace, Microsoft Office and general cloud software

Good to haves:

• Experience with media strategy and digital marketing (SEM, content, social media)

• Experience with design (Photoshop / Canva), copywriting

• B2B experience: to build networks with alumni, local business communities, Chambers of Commerce, professional associations

Qualifications:

• Bachelor's degree in Business Administration, Marketing, or related fields

• 7 years of relevant experience, preferably in a higher education setting

Contacts:

• Internal Stakeholders - Program Directors; Faculty in ESSEC APAC; counterparts in other departments in ESSEC APAC; counterparts in France and Morocco campuses

• External Stakeholders - Vendors and clients; external organisations and institutions locally and overseas, relevant government agencies and authorities and External faculty

Working Environment and Pace:

The incumbent needs to be able to work independently in a dynamic work environment. He/She is also expected to work well with different stakeholders and across cultures. Some level of flexibility and agility are required.Occasional overseas business travel is required.

Terms of Employment:

• Working hours: Mon - Fri (8am to 5pm or 9am to 6pm or 10am to 7pm)

• Occasionally, it may be necessary to work beyond the normal working hours due to the nature of work and the level of responsibility.