Senior Manager, Business Development

So Drama! Entertainment; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading entertainment company in Singapore is seeking a Senior Manager for Business Development to drive engagement and revenue across its core products. The ideal candidate will have over 8 years of experience in sales or marketing, with strong skills in client engagement and government procurement. The role demands analytical prowess and exceptional communication abilities, ensuring successful collaboration across teams and projects.

Qualifications

• Minimum 8 years of sales, marketing, or account management experience.
• Proven expertise in government procurement and client servicing.
• Exceptional written and verbal communication skills.

Responsibilities

• Develop and execute acquisition strategies for core products.
• Lead client engagement for Whole-of-Government projects.
• Cultivate new business opportunities and manage relationships.

Skills

Sales and marketing experience

Client engagement

Analytical skills

Presentation skills

Negotiation skills

Job description

Overview

As the Senior Manager, Business Development, this role advances SDE’s transformation by building high-impact acquisition strategies, leading sales channels and expanding our business potential across digital, live, and creative domains.

Responsibilities

• Develop and execute comprehensive acquisition strategies to grow engagement and revenue across SDE’s core products including the Kakee app, Music & Drama Company, creative services, experiential offerings and video production.
• Lead client engagement and sales management for Whole-of-Government (WOG) projects, demonstrating expertise and compliance in the Period Contract and Framework Agreement (PCFA) for creative procurement.
• Identify and cultivate new business opportunities, manage client relationships, and champion cross-functional solutions that drive value for government, corporate and community partners.
• Build and nurture high-trust relationships with clients, delivering tailored solutions and ensuring exceptional service standards.
• Collaborate with cross-disciplinary teams to develop integrated campaigns and reporting practices that meet performance goals and drive ongoing optimisation.
• Contribute to ambitious business development targets, expanding market reach, and supporting SDE’s strategic growth agenda.

Requirements

• Minimum 8 years of sales, marketing, or account management experience, ideally in media, entertainment, digital or creative agency environments.
• Demonstrated success in leading acquisition initiatives, delivering against commercial or marketing objectives, and presenting high-stakes solutions to diverse stakeholders.
• Proven expertise in government procurement, including WOG PCFA frameworks and public sector client servicing.
• Strong analytical skills; able to interpret market trends, customer data, and campaign performance to inform strategy and optimise growth.
• Excellent presentation, negotiation, and influencing capabilities, with adaptability across government, business, and community audiences.
• Highly organised, proactive, and collaborative team player able to thrive in fast-paced, evolving environments.
• Exceptional written and verbal communication skills.