Senior Manager, Brand

DayOne Data Centers Singapore Pte. Ltd.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

DayOne Data Centers Singapore Pte. Ltd. is seeking a senior Brand Strategy & Creative Director to define the global brand vision and oversee the quality of DayOne’s corporate identity, digital experiences, and flagship events.

You will lead cross-functional teams, manage external agencies, and ensure consistent brand execution across markets, platforms, and content, driving premium recognition in the digital infrastructure ecosystem.

Qualifications

• 8–12 years in brand strategy, brand management, or creative direction.
• Experience leading global or regional brand identity programs.
• Strong ability to set creative direction and review high-quality visual work.
• Experience managing agencies, production partners, and internal teams.
• Excellent cross-functional leadership and stakeholder management.
• Familiarity with digital brand systems, UI/UX principles, or experiential design.

Responsibilities

• Define and evolve DayOne’s brand strategy, positioning, and architecture.
• Lead creative direction across all brand assets and experiences.
• Shape brand expression for global events, launches, and milestones.
• Drive brand visibility through sponsorships and industry engagements.
• Govern brand consistency across regions, platforms, and content.
• Partner with communications, marketing, and product teams to ensure alignment.
• Manage external agencies, production partners, and internal resources.
• Measure brand performance and optimize brand governance.

Skills

Brand strategy

Brand management

Creative direction

Agency management

Cross-functional leadership

Stakeholder management

Digital brand systems

UI/UX knowledge

Multi-country branding

Event branding

Job description

Join DayOne – Shaping the Future of Data Infrastructure DayOne is a global leader in the development and operation of high-performance data centers. As one of the fastest-growing companies in the industry, we’ve built a robust presence across Asia and Europe — and we’re just getting started. As we expand into new international markets, we’re looking for talented, driven individuals to join us on this exciting journey. This is more than a job — it’s an opportunity to be a key contributor to our dynamic team and help shape the future of global data infrastructure. If you're passionate about innovation, technology, and growth, we invite you to be part of DayOne’s next chapter. This is a strategic role responsible for defining the brand vision, ensuring consistent execution across markets, and overseeing the creative quality of DayOne’s global presence — from corporate identity and digital experiences to flagship events and thought leadership exposure. You will own the strategy, direction, and quality, guiding teams and external agencies to deliver a premium, globally consistent brand.

Role Summary

• Define and evolve DayOne’s brand strategy and identity
• Lead creative direction across all visual and experiential assets
• Shape the brand expression for global events and key milestones
• Drive brand visibility through strategic sponsorships and industry presence
• Govern brand consistency across regions, platforms, and content
• Partner with cross-functional teams to ensure brand alignment
• Manage creative agencies, production partners, and internal resources

Your mandate is to elevate DayOne into a globally recognisable, trusted, and differentiated brand in the digital infrastructure ecosystem.

Brand Strategy & Identity

• Develop and refine DayOne’s brand strategy, positioning, and architecture.
• Lead the evolution of the visual identity system, tone of voice, and brand guidelines.
• Define how the brand expresses itself across markets, customer segments, and product categories.
• Ensure brand clarity, differentiation, and relevance in the global digital infrastructure, cloud and AI ecosystem.

Creative & Design Leadership

• Set the creative direction for all key brand assets, including corporate visual systems, digital interfaces, and experiential branding.
• Lead the creative review and approval of major deliverables (visuals, design systems, imagery, digital concepts).
• Collaborate with external agencies, production houses, and internal teams to uphold high standards.

Brand Experience for Events & Milestones

• Define the brand look, feel, and thematic experience for flagship events, launches, and strategic announcements.
• Create event-level brand frameworks that align with corporate positioning and regional priorities.
• Ensure branded experiences are premium, consistent, and reflective of DayOne’s values.

Sponsorships, Visibility & Thought Leadership Exposure

• Develop a strategic calendar of sponsorships, partnerships, and industry engagements that enhance DayOne’s brand equity.
• Evaluate speaking opportunities and thought-leadership platforms that align with brand positioning.
• Work with Communications and Product Marketing to ensure narrative consistency across appearances.

Digital & Website Brand Governance

• Provide creative direction for DayOne’s website, digital brand systems, and new visual concepts.
• Guide the integration of multimedia assets (e.g., photography, video, animations, 3D) into digital experiences.

Brand Governance & Quality Control

• Establish a global brand governance framework to ensure consistency across all markets.
• Maintain a brand library with templates, standards, and creative resources.
• Conduct brand audits and implement improvements based on insights.

Cross-Functional Collaboration

• Partner with Corporate Communications, Marketing, and Corporate Affairs to ensure brand-aligned messaging and visuals.
• Work closely with all markets to guide local adaptation without diluting global standards.

Measurement & Brand Performance

• Define and track brand KPIs such as visibility, consistency, recognition, and engagement across key audiences.
• Ensure sponsorships and brand activation initiatives have measurable outcomes.

Qualifications Required

• 8–12 years in brand strategy, brand management, or creative direction, preferably in:
  • technology / cloud / enterprise B2B
  • Digital infrastructure / telecommunications
  • industrial or professional services
• Proven experience leading brand identity development at a regional or global level.
• Strong ability to set creative direction and review high-quality visual work.
• Experience managing branding for major corporate events or product launches.
• Demonstrated success in managing agencies, production partners, and creative teams.
• Excellent ability to translate business strategy into brand expression.
• Strong cross-functional leadership and stakeholder management skills.
• Experience in branding for multi-country or multi-site infrastructure businesses.
• Familiarity with digital brand systems, UI/UX design principles, or experiential design.
• Exposure to fast-growth or transformation-stage organisations.

DayOne is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

DayOne is a data center pioneer that develops and operates next-gen digital infrastructure for industry leaders who demand reliable, cost-effective and quickly scalable solutions. Our cutting-edge facilities empower hyperscalers and large enterprises to achieve rapid deployment and enhance connectivity, driving transformative engagement and innovation as we shape the future of industries.

DayOne's data centers are located across key markets, including Singapore, Johor (Malaysia), Batam (Indonesia), Greater Bangkok, Hong Kong SAR, Tokyo, and beyond.

Headquartered in Singapore, DayOne’s leadership team draws on over two decades of industry experience and a track record of building Asia's largest data center business.