Senior Manager / Associate Director - Performance Marketing

Publicis Groupe; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading communication group seeks a seasoned performance marketing leader in Singapore to drive strategy and execution for a high-impact regional account. This role requires hands-on expertise in performance marketing, strong analytical skills, and the ability to collaborate across teams while managing client relationships effectively.

Qualifications

• 7+ years in performance marketing with strong channel expertise.
• Fluent in data analysis and using platform dashboards.
• Experience managing APAC regional campaigns.

Responsibilities

• Lead end-to-end performance delivery of a regional account.
• Develop full-funnel media strategies aligned with KPIs.
• Mentor junior team members in performance marketing.

Skills

Performance Marketing

Data Analysis

Stakeholder Management

Team Leadership

Media Strategy

Channel Expertise

Tools

Analytics Tools

Job description

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Job Description

We are looking for a passionate and experienced performance marketing leader to drive strategy, execution, and innovation across a high-impact regional account. This role requires a balance of hands-on performance expertise, cross-channel media knowledge, and strong client leadership.

The ideal candidate has managed performance marketing accounts independently, thrives on data, and brings a solid grasp of APAC markets. If you're someone who can zoom into the granular metrics and zoom out to guide broader media strategy, this role is for you.

Key Responsibilities

• Account Leadership: Own the end-to-end performance delivery of a major regional account, driving both strategy and execution.
• Media Strategy: Lead full-funnel media planning across Social, Display, and Search with clear KPI alignment (awareness to conversion).
• Channel Expertise: Deeply involved in campaign setup, optimization, and performance analytics for Meta, Snapchat, TikTok, Google, and Programmatic platforms.
• Data & Analytics: Champion a data-first approach; analyze trends, uncover insights, and turn numbers into actions that drive ROI.
• Team & Client Management: Mentor junior team members and act as the strategic point of contact for performance with the clients.
• Cross-Functional Collaboration: Work closely with Creative, Analytics, Tech, and Partner teams to ensure integrated execution.
• Market Expertise: Deliver nuanced regional strategy with specific experience in Korea, ANZ, and India.

Qualifications

• 7+ years of hands-on experience in performance marketing
• Proven ability to manage accounts independently, from media planning to reporting.
• Strong channel-level expertise across Paid Social (Meta, Snap, TikTok), Display (Programmatic), and Paid Search.
• Highly analytical and data-driven; fluent in using platform dashboards and analytics tools.
• Excellent stakeholder management and team leadership skills.
• Regional campaign experience across APAC, particularly KR, ANZ, and IN.
• A proactive, solutions-oriented mindset with strong attention to detail.